MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly’. The MOZ team says, “Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and... [...]
Archive for the 'Paid Search Marketing' Category
Your content plays the vital role in getting good search engine ranks. Apart from content, your techniques to get your sites rank high also matters. Search Engine Land columnist Ryan Shelley has posted an article on how these techniques, i.e. technical SEO can help you get good search engine rankings. Shelley says, “Technical SEO can help your site in the age of semantic search in a number of ways: Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Does It Mean to “Write for SEO” in 2018?’. The MOZ team says, “”Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized. In this edition of... [...]
When it comes to search engine rankings, most of us wish to achieve the number one spot on the web. Though it is a challenging job, most marketers try to achieve it and some could do it. Forbes contributor Jayson DeMers has a slightly different opinion on continuously trying to achieve the number one spot in SEO. He has cited five reasons why the number one rankings have fallen in importance. DeMers says, “The thing is, number one rankings have fallen in importance to search optimizers, and for several independent reasons: 1. Rank one is no longer rank one. The last time you asked Google... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly’. The MOZ team says, “Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms?’. The MOZ team says, “Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable’. The MOZ team says, “Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard... [...]
As far as local SEO is concerned, you need to optimize your on-site and off-site SEO strategies for clients and customers you are targeting to promote your local business. MOZ columnist Miriam Ellis has shared ten most common problems that the local business owners face when it comes to getting good SEO rankings. Talking about Google updates, Ellis says, “The first thing to ask if a business experiences a sudden change in rankings is whether Google has done something. Search Engine Land strikes me as the fastest reporter of Google updates, with MozCast offering an ongoing weather report... [...]
Search engines keep evolving with their new algorithms that leads the brands and marketers to updates optimization strategies. The Branded3’s Stephen Kenwright has shared ten SEO ranking factors for 2018 with a view to help marketers design their search engine marketing strategies. Kenwright says, “Top 10 ranking factors you should be optimising for in 2018 Page-level keyword and content based metrics – If your page isn’t relevant for the query – but more importantly doesn’t answer the user’s intent – you don’t rank. Most businesses from SME-size upwards use a content... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings?’. The MOZ team says, “In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand... [...]