With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]
Archive for the 'Paid Search Marketing' Category
The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP. Digital Marketing Depot is hosting a webinar ‘Skyrocket Your Results With Organic and Paid Search Harmony’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The DMD team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by: Not riding those Lone Rangers (sole bidder of brand term + organic position #1) Adopting new search term opportunities... [...]
Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Search Engine Land is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022. The SEL team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively. How to transition to value-based automation – wherein you optimize for business... [...]
Paid search advertising is a proven digital marketing tactic for businesses. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. Search Engine Land contributor Melissa Liu has published an article sharing four ways to boost your paid search performance. She says, “PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing new optimization levers is becoming increasingly difficult. Want to make your clients happy? Here are four ways you can boost your paid search performance. 1.... [...]
Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021. The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your... [...]
Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important. Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily. Ankur Shukla has released this new WordPress plugin that makes sure you always know where you stand. You select the keywords that are important to you. You can also select which Google site (Google.com or one of the country-specific Google sites) you are interested in. You can... [...]
Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021. The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your... [...]
MOZ contributor Eric Enge has published the results of a study on correlation between authoritative links and ranking. He says, “Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking: Number of links to the ranking page DA of links to the ranking page PA of links to the ranking page Please note that Moz has never compensated us for including, or asked us to include, the DA and PA calculations... [...]
Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors. Summary SEOs traditionally... [...]
Search is an integral part of your business promotion strategy today. An effective SEO strategy enables you to grow your traffic from search engines and make more sales. iPullRank‘s Mujahid Robinson has shared a six-step guide to help you balance your paid and organic search efforts in the wake of COVID-19. Robinson says, “To understand why your Paid and Organic Search strategies are so essential right now, let’s take a look at the facts. A recent survey found that consumers believe that the Coronavirus outbreak has already changed their shopping behavior. With malls and shopping... [...]