We know that the content keeps working year after year. But we need to keep it in the eyes of the search engines to get the desired traffic to the sites. The Content Marketing Institute columnist Ann Smarty has shared three tools that marketers can use to get more organic search traffic using their old content. Smarty says, “You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. 1. Text Optimizer: Include related keywords... [...]
Archive for the 'Search Engine Optimization' Category
SEO has been the key driver in helping businesses enhance their global reach. By developing a search engine friendly strategies you can get more done in the new year. The Digital Marketing Depot is hosting a webinar on ‘Intelligent Search Strategies for Better Conversions in 2019’ on Thursday, January 24, 2019 at 2.00 pm EST. The DMD team says, “Join search optimization experts Purna Virji from Microsoft and Blair Symes from DialogTech to learn the latest strategies to win in search. Consumer and search behavior is evolving rapidly — don’t lose ground to the competition.... [...]
Search Engine Land was recently delisted from the Google search results. Barry Schwartz has shared the lessons the Search Engine Land team learnt when their site was mistakenly deleted. Schwartz says, “The irony of a website dedicated to covering search engine marketing getting accidentally delisted by Google was not lost on us (or the community). Following are more details on what happened, how Google responded to our follow-up questions, and most importantly what SEOs, webmasters can learn from our dramatic day. What we’ve learned so far In total, Google did not include Search Engine... [...]
Search Engine Optimization needs to be implemented effectively to get your business the required customer base. Sometimes we unknowingly make certain mistakes that result into deprivation in the SEO performance. Forbes contributor Kate Harrison has shared some mistakes that the small businesses need to avoid for right SEO implementation. Harrison says, “Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter... [...]
Search is the mainstream source of web traffic today. With right optimization techniques you can get your websites listed Google search results and get more visitors. John Chow has shared three steps to help webmasters get their websites on Google faster. Chow says, “If you are new to blogging, then it’s important you know how to get your website set up and indexed quickly. I know when I started out, I created a website and thought that was the only thing I needed to do to build momentum but I was completely wrong. Google Webmaster Tools has been very supportive in getting my websites indexed... [...]
When you are planning your SEO campaigns, keywords are at the center of the process. Moving beyond keywords is to find out what more people might search online. Search Engine Land columnist Marcus Miller has shared some useful strategies to interpret searcher intent for improving SEO rankings. Miller says, “In many ways, search engine marketing via SEO or paid methods is strategically simple. If you are a plumber in a small town, and someone searches for “plumber” plus the name of the town, then there is a pretty good chance you provide what they need. Getting in front of people at the... [...]
The meta description carry snippets of up to 320 characters, a tag in HTML, that summarizes a page’scontent. This summary is displayed by the search engines along with the website title. A thoughtfully written meta description helps you get more and more visitors to your website. MOZ columnist Dr. Peter J. Meyers has shared some useful tips on writing effective meta descriptions. Meyers says, “We know that longer snippets do still exist. Note, though, that both of these snippets come from Wikipedia, which is an exception to many SEO rules. Are these long descriptions only fringe... [...]
To continue getting good traffic to your website you need to keep an eye on your SEO campaign performance. Well-executed campaigns can help you get flood of traffic. Forbes contributor Jayson DeMers has shared a useful article to find out how your SEO campaigns are performing. DeMers says, “Everything seems to be going well in your search engine optimization (SEO) campaign. You’ve had a few hiccups, sure, but overall, you’re on a solid growth trajectory, and things are only going to get better from here. You even have reports that can back you up. But here’s the thing: your perception... [...]
Machine Learning is becoming a part of every aspect where there is technology integration. It enables people to understand things deeply and deal with the challenges and utilize the opportunities. MOZ columnist Alexis Sanders has shared an useful guide to machine learning in context with search engine optimization (SEO). Sanders says, “Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception. An understanding and intuition of... [...]
Search engine optimization (SEO) helps you keep your sites up in the search engines. It is very much required to keep new people coming to your web properties. Forbes contributor Jayson DeMers has shared seven lessons seven levels for the SEO practitioners. DeMers says, “Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it. On top of that, your search rankings are the sum total of hundreds of variables, so you might be able to safely miss one... [...]