Deciding budget for Search Engine Optimization (SEO) is a tough task for most brands. There cannot be a one solution to budgeting and it varies from company to company. Forbes contributor Jayson DeMers has shared a five-step process to make sure you are not overpaying for your SEO. DeMers says, “While there are many excellent resources that can help you learn the basics of SEO, many entrepreneurs prefer to outsource their SEO campaign to a vendor. Though they typically cost somewhere between $1,000 to $10,000 a month, the good ones are worth it. But what if you’re unknowingly overpaying... [...]
Archive for the 'Search Engine Optimization' Category
With the changing algorithms and policies of the search engines, marketers need to devise new strategies to keep earning the same results in the search engine rankings. Econsultancy’s Nikki Gilliland has shared three tips for creating an evergreen SEO strategy. Gilliland says, “There are many digital trends that are likely to impact SEO in 2018. You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too. Monitoring market adoption Instead... [...]
HubSpot has published a free ebook titled “20 SEO Myths to Leave Behind in 2018”. Lindsay Kolowich says, “Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of legend. In our new guide, 20 SEO Myths to Leave Behind in 2018, we revisit some of the SEO trends that should continue to guide your... [...]
Link building is one of the ways to maintain good search engine rankings. When it comes to achieving good PageRank or a far as the way search engines treat your site content matters a most today as it leads to promotion of your brand. Search Engine Journal columnist Benj Arriola has shared a chapter “Why Links Are Important for SEO” from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. It highlights the ways you can nurture links for effective SEO. Arriola says, “A link or hyperlink is a clickable object on a webpage that leads... [...]
Copyblogger team has shared a free ebook titled ‘Smart SEO Steps’ from StudioPress. This ebook teaches ways to help build better search visibility. Brian Gardner says, “There is no silver bullet when it comes to search engine optimization — no single plugin that does everything you need, no automated bot that makes it perfect. To succeed in search engine optimization (or SEO for short), you will need to use a lot of lead bullets to hit the target and have your site properly listed on search results. The good news is that the following guidance will get you started, so visitors can... [...]
MOZ’s Rand Fishkin has shared nine predictions for SEO in 2018. The predictions cover voice search, website traffic sources, paid search and more. Talking about the organic clicks, Fishkin says, “In 2017, we saw the start of a concerning trend — fewer clicks being generated by Google search on desktop and mobile. I don’t think that was a blip. In my estimation, Google’s actions around featured snippets, knowledge panels, and better instant answers in the SERPs overall, combined with more aggressive ads and slowing search growth (at least in the United States), will lead... [...]
The Entrepreneur magazine has published a video ‘The 4 keys to SEO in 2018 and beyond’ featuring Eric Siu. In his video, Siu shares the SEO trends we may face this year. The Entrepreneur team says, “What’s next for search engine optimization (SEO)? In this video, Entrepreneur Network partner Eric Siu breaks down the top search SEO trends for 2018. Then, Siu explains search ranking strategies and SEO plans for business owners so that you can stay ahead of the curve. He does this by giving you four key areas of SEO that you should be focused on, from why links matter and... [...]
Search engine optimization is of utmost importance to grow your business today. The new year is hear and if you are still in the planning phase for your SEO activities, Forbes contributor Jayson DeMers has shared some useful tips. DeMers says, “that we’re at the end of 2017, search engine optimizers and marketers everywhere are working on establishing a budget for their 2018 goals. But with all the recent changes in SEO norms, strategies, and requirements, you may find it difficult to determine a precise dollar amount for the coming year. The purpose of this guide is to help you understand... [...]
Mobile is everywhere now and e-commerce is highly dependent on mobile devices. According to OuterBox, 62% of US smartphone users made a purchase online using their mobile device. To help marketers plan their 2018 marketing strategy, Search Engine Land columnist Cindy Krum has shared four mobile SEO predictions. Krum says, “The biggest trend in 2017 that will continue to grow in 2018 is a movement toward Progressive Web Apps, or PWAs. You can expect them to be an even bigger focus in 2018. Just as a refresher, Progressive Web Apps are websites that enable an app shell and configuration file... [...]
Search Engine Optimization is a need for any business today. This makes the requirement of SEO professionals a must for everyone. If you too have started offering SEO services to various organizations, here are some ways you can enhance your credibility. These tips are shared by Search Engine Land columnist Jeremy Knauff. Knauss says, “As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility... [...]