The latest MOZ blog post is titled “Free Local SEO Tools that Belong in Your Kit”. Miriam Ellis says, “Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective“. Free Local SEO Tools that Belong in Your Kit MOZ Blog  [...]

The latest MOZ blog post is titled “How to Create a Prioritized SEO Action Plan”. Kristina Kledzik says, “One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit“. How to Create a Prioritized SEO Action Plan MOZ Blog  [...]

The latest article on ‘Website Magazine’ is titled “SEO Challenges for Retailers”. Allison Howen says, “There are three types of people in this world — those who dive in head first, those who test the waters and those who sit on the steps too scared to jump in.  Many retailers fall into one of those categories when it comes to how they approach their company’s search engine optimization. Increasingly, however, many Internet retailers are dry as a bone — sitting on the steps — deciding to ramp up their digital advertising spend because they think their sites will never rank... [...]

The latest ‘SEO Book’ blog post is titled “Gray Hat Search Engineering”. Aaron Wall says, “Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color of a button increased sales 183% or such. In many cases such changes only happen when the original site had not had any focus on conversion at all. Google, on the other hand, has billions of daily searches and is constantly testing ways to increase yield: The company was considering adding another sponsored link to its search results, and they were... [...]

The latest article on ‘MarketingProfs’ is titled “Search Retargeting: A Quick How-To Guide”. Ben Plomion says, “Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting: The ads are displayed to users who have visited an advertiser’s site, with the ads seemingly following the user around as he or she travels around the Web. But, contrary to popular belief, site retargeting isn’t the only form of retargeting. In fact, a newer retargeting... [...]

The latest post on ‘Mashable’ is titled “5 Key SEO Questions for B2B Companies”. Jasmine Sandler says, “Much has been said about the volume and quality of backlinks to your B2B or corporate website, determining your SEO success. That will be covered in a part II of this SEO article for B2B marketers.But what about the importance of SEO on your website? This is what you have immediate control over and when optimized appropriately, will drive the most immediate returns (in SEO page 1 Google visibility). But the ongoing Google changes, sometimes at a whim and seemingly meant to penalize... [...]

Jay Venka and Joshua Zamora, experienced bloggers all, studied the SEO characteristics of blogs and found that fresh content is one of the major factors. Let your content get stale, and your rankings will drop, which results in lower traffic and lower profits. They have created the Blog Fresh Power WordPress plugin to solve this problem. This plugin refreshes old posts (you select how old) to give them new life. You can select which categories of posts you want updated, too. In the update process, it will do your choice of any or all of the following: • Add a snippet of relevant content from... [...]

The latest article on ‘Website Magazine’ is titled “What SEOs Need to Know in 2014”. Manas Kumar says, “The search engine optimization world is evolving continuously, and those responsible for improving their company’s position in the search engine result pages (SERPs) must change with it. The past year has seen Google update their algorithms to make it more “user-search” friendly and to stop fraud contents from getting relevance. The important encryption changes are the inculcation of Hummingbird, Panda and Penguin with which keyword piling will no longer work.... [...]

The latest ‘Econsultancy’ blog post is titled “The Content Cycle: how to improve your campaign strategy”. David Somerville says, “Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon. After some consideration on what to speak about, I came up with the concept of ‘The Content Cycle’ – a process that helps marketers ensure they have a really good content strategy in place. The Content Cycle as a concept is based on the way we work with clients and construct digital marketing campaigns. However,... [...]

The latest ‘Econsultancy’ blog post is titled “What’s on your SEO wishlist for 2014?”. Graham Charlton says, “2013 saw many changes that affect the role of the SEO, most of which were instigated by Google. Some were good, some not so good.  The final removal of keyword referral data was the most obvious inconvenience for SEOs, but Google has also been busy tweaking its search results page, with more prominence for paid ads. I’ve asked a number of SEOs for their views on the least welcome changes from 2013, as well as their hopes for the next 12 months.... [...]