The latest MOZ blog post is titled “What Should I Put on the Homepage? – Whiteboard Friday”. Rand Fishkin says, “As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site’s homepage has shifted. In today’s Whiteboard Friday, Rand details some of those shifts and shows us what a truly effective homepage looks like today“. What Should I Put on the Homepage? – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “12 SEO Experts Weigh In on SEO 2014 Predictions”. Kaila Strong says, “SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Their answers may help you prepare and ramp up for the coming year. We’re interested in what you think, so please add your own predictions to the comments... [...]

The latest MOZ blog post is titled “How to Use the Information Inside Google’s Ved Parameter”. David Kelly says, “With much of the information about where visitors came from now encrypted by Google, any tools that can help crack that code are worthwhile. This post shows you how to pull apart Google’s ved parameter and break down the information it contains in Google Analytics“. How to Use the Information Inside Google’s Ved Parameter MOZ Blog  [...]

The latest ‘SEO Book’ blog post is titled “Quickly Reversing the Fat Webmaster Curse”. Eric Covinos say, “Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. Maybe you don’t have a lot of weight to lose but this whole approach can significantly help you cognitively. In fact, the diet piece was originally formed for cognitive enhancements rather than weight loss. Before I get into this post I just want to explicitly state that I am not a doctor, medical professional, medical researcher, or any type of medical/health anything.... [...]

The latest ‘SEO Book’ blog post is titled “My Must Have Tools of 2014”. Eric Covinos say, “There are a lot of tools in the SEO space (sorry, couldn’t resist :D) and over the years we’ve seen tools fall into 2 broad categories. Tools that aim to do just about everything and tools that focus on one discipline of online marketing. As we continue to lose more and more data (not provided) and the data we have access to becomes a bit more unreliable (rankings, competitive research data, data given to us by search engines, etc) one has to wonder at what point does access to a variety... [...]

The latest MOZ blog post is titled “The Best of 2013: The Top Posts and People on the Moz Blog”. Trevor Klein says, “On the last day of 2013, we bring you a roundup of the year’s top posts (based on several metrics), the top comments from community members, and the most active commenters on the blogs. Happy New Year!“. The Best of 2013: The Top Posts and People on the Moz Blog MOZ Blog  [...]

The latest MOZ blog post is titled “Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge”. David Mihm says, “Five of six predictions for 2013 made by our expert in local search have come true. The odd one out? Foursquare. Instead of moving toward acquisition, Foursquare seems to be positioning itself to become the premier aggregator of local data“. Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge MOZ Blog  [...]

The latest MOZ blog post is titled “When 2 Become 1: How Merging Two Domains Made Us an SEO Killing”. WPMU DEV says, “A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site“. When 2 Become 1: How Merging Two Domains Made Us an SEO Killing MOZ Blog  [...]

The latest MOZ blog post is titled “The IdeaGraph – Whiteboard Friday”. Ian Lurie says, “Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results. In today’s Whiteboard Friday, Ian Lurie shows us how we can use those hidden relationships to our advantage“. The IdeaGraph – Whiteboard Friday MOZ Blog  [...]

The latest MOZ blog post is titled “Mission ImposSERPble 2: User Intent and Click Through Rates”. Andrew Martineau says, “Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results“. Mission ImposSERPble 2: User Intent and Click Through Rates MOZ Blog  [...]