Rebecca Maynes says, “In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour“. This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine you’re moving from Toronto to Vancouver. Use Google to find a moving company in Toronto.” Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the... [...]

Jomer Gregorio says, “Search Engine Optimization (SEO) is one of the most fundamental digital marketing strategies any business with an online presence should have. SEO is geared towards generating natural or organic traffic, which is basically the top source of traffic for most websites. This fact is established by many studies, including the recent study from Conductor where it highlighted that up to 64% of website traffic is generated from organic search“. Most Important Technical On-Page SEO Elements (Infographic) Business2Community.com  [...]

John Pearce has released a report on the problems that can come from SEO. IM NewsWatch has obtained a copy, ad with Pearce’s approval, we have posted it (at no charge) so you can discover things to watch out for (and if you have already gone to far, he gives you suggestions for overcoming the penalty Google assessed.) Overcoming a Google penalty can be a tricky business. 95% of sites that have been search engine optimized are in “the penalty box” and will never get out; that is, they will never rank well again. The report explains the kinds of penalties, the way you may be hit... [...]

Molly Hoffmeister says, “Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating. But if you tune out and start daydreaming the minute that someone brings up the concept of “spiders” crawling your website (interesting mental image, I know) and assume it’s a topic better left to your engineering department, your marketing will suffer. After all, search engine optimization, or SEO, is the cornerstone of inbound marketing; if you’re creating a ton of educational content to draw in prospects but not ensuring that it can... [...]

Nicole Rende says, “Many savvy marketers know that SEO is not a one-time service and should be an ongoing marketing strategy. Why? Moz reports that Google makes over 500 tweaks to its algorithm every year–that’s more than one per day! As you can imagine, all these changes can have an impact on your ranking. So, keeping up with the changes and modifying your SEO strategy is definitely important. But while most marketers know they need to constantly monitor and tweak the SEO elements of their website, the question of “how often” is oftentimes a puzzling one”. How... [...]

Jon Shawcross has relaunched SEO Enigma, his award-winning techniques for SEO enhancements for your website. This version he is calling SEO Enigma Reloaded, and it will help you raise the rank of your site through careful tweaks that get the attention of the search engines. This course is filled with solid techniques and tips that build your long-term rank. It doesn’t have so-called “loopholes” that may have temporary effect on your rank but, in the end, will be discovered by Google and result in a drop in your rank. Shawcross runs a professional SEO company and now is sharing... [...]

Travis Bliffen says, “You would think that an SEO company would have no problem generating all the leads they can handle. While for some this may be true, the majority of SEOs find themselves wondering where all the clients are. While SEO is a great way to find and close clients, there are still a lot of people who do not know about SEO or online marketing and are not searching for it. If you have ever found yourself searching for leads and coming up empty, here are a few ways to find new clients”. 5 Ways to Find New SEO Clients Website Magazine  [...]

Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a product. Steve Benn and Simon Greenhalgh have updated their popular Total Video Takeover training to give you the best, tested techniques for getting your videos to rank. They have eliminated the techniques from the first editio9n that are no longer... [...]

Tim Allen says, “Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each containing a huge variety of features. Optimizely is one of those tools you will quickly encounter and through this post I’m going to cover 6 features I wish I had known from day one that have helped improve test performance/debugging and the ability to track results accurately. 1. You don’t have to use the editor The editor within Optimizely is a useful tool if you don’t have much experience working with code. The editor... [...]

Andy Franco says, “As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several hours adding and updating Meta and titles tags, keyword-rich content, H1 header tags on top of pages, quality web content, alt tags for photos, and even building inbound links. One thing you’ve certainly learned through all of this is that in order to rise and remain at the top of SERPs — all is never enough“. Back to SEO Basics: Why Relevant External Links Matter Business2Community.com  [...]