Dan Newman says, “As leaders embrace the importance of culture and community in building a brand the focus and value of a brand is now shifted to the place it’s supposed to be, the people! The word “Social” in social business is the major change that leaders and brands must embrace which means a new focus must be made on improving who, how and why we communicate. Before we get into designing a culture that embraces this shift in communication and collaboration we must first understand the technology and innovation that are driving this change“. The Dotted Line Required for Social Business... [...]

Douglas Burdett says, “While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it The terms search engine optimization and website optimization are often used interchangeably. But they are different. It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. They have a lot in common. But content marketing is a subset of inbound marketing“. Why Website Optimization Trumps Search Engine Optimization Business2Community.com  [...]

TubeViperX software, by Lisa Allen is like nothing you have seen before. It is a premium video research and ranking tool that uncovers the secret video ranking factors Google is hiding from you. Here’s what TubeViperX can do for you: • Quickly research the factors other videos in your niche are using to rank for a keyword you want to target. This includes the tags for the videos. (And Google doesn’t show the tags, so this is insider information. • Analyze any YouTube channel (for example, your competitor channels) with a simple button click. This way, you can see what’s... [...]

Jane Intrieri says, “Whether you’re a new business or just new to SEO, there’s a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. But simply knowing the formula isn’t enough; SEOs must also know how to implement the elements of the SEO formula themselves. Below are the top 6 most essential SEO elements when beginning a new SEO strategy, and how to implement them. Targeted, Relevant, and Rich Content That Is Updated Frequently Incredible content marketing... [...]

This is a reminder for the Website Magazine webinar scheduled on July 31. Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream media fans the flames with reporting about websites violating terms of service, with results ranging from penalties to page rank downgrades. The truth is, today few businesses... [...]

This is a reminder for the Website Magazine webinar scheduled on July 31. Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream media fans the flames with reporting about websites violating terms of service, with results ranging from penalties to page rank downgrades. The truth is, today few businesses... [...]

Ray the Video Guy (by the way, notice his personal branding, which explains the focus of his business and implies he is an expert on video) wants to help you get your videos ranked in YouTube and Google, while steering you away from anything that will look manipulative and might get you banned for life from YouTube. He has built Video Ranking Machine. to show you how to use YouTube for its best impact. In this training, Ray offers to show you how to use videos: • To get to page 1 in Google easily • To get targeted traffic to your website • To save money by avoiding the costs of... [...]

David Meade says, “Three of the factors that dominate the SEO field are on-page optimization, off-page optimization, and the quality and uniqueness of Web writing. These principles are extremely important – if you write your value proposition correctly and your Web text correctly, you will likely achieve higher rankings. An entertaining writing style will keep visitors on your page, and the use of copywriting principles will produce high conversion (sale) rates for every visitor”. On- And Off-Page Optimization of Web Pages Marketing Land  [...]

Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream media fans the flames with reporting about websites violating terms of service, with results ranging from penalties to page rank downgrades. The truth is, today few businesses are immune to traffic drops spurred by Google’s seemingly continuous algorithm... [...]

Ayaz Nanji says, “Ask.com, Bing, and Yahoo drive far fewer consumers to publishers’ websites than Google, but visitors who arrive via those three search engines tend to stay longer during visits and view more pages, and they are less likely to exit after reading only one page, according to a recent analysis by Shareaholic. Below, key findings from the report, which was based on organic search traffic data collected over six months (December 2013 to May 2014) from the sites of 300,000+ publishers reaching an audience of more than 400 million monthly unique visitors. Engagement The... [...]