The latest MOZ blog post is titled “Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar”. Jon White says, “Today we are thrilled to announce version 3 of the MozBar browser extension. The SEO toolbar is now available for Chrome users. Expect the Firefox version to be available in a few weeks. What is the MozBar? The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. Over the years it has gained a very popular following and saved a ton of time for SEO’s and Inbound marketers alike. Whilst there are certain... [...]
Archive for the 'Search Engine Optimization' Category
The latest MOZ blog post is titled “A Content Marketer’s Guide to Data Scraping”. Matthew Barby says, “Taking advantage of big data doesn’t necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands“. A Content Marketer’s Guide to Data Scraping MOZ Blog [...]
The latest MOZ blog post is titled “Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday”. MOZ team says, “Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window.“. Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday MOZ Blog [...]
Why hasn’t your site risen to the top of the search rankings? What do the top 10 sites have that your site doesn’t? Knowing these and other competitive facts can make a big difference in your own results. Sometimes a small tweak to your design or your meta-data is all it takes to move up. SEO X-ray Hero gives you data that directly affects your ranking You get lots of good data whenever you input a keyword you are interested in. See what sites are the top results for that keyword. Find out their details; what makes them the top: Lots of flexibility: • Analyze the Top 10 Sites... [...]
The latest MOZ blog post is titled “The Illustrated SEO Competitive Analysis Workflow”. Aleyda Solis says, “One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy. Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before. In order to facilitate this process (and make it easy to replicate, control, and document),... [...]
The latest MOZ blog post is titled “Take the SEO Expert Quiz and Rule the Internet”. Cyrus Shepard says, “You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz“. Take the SEO Expert Quiz and Rule the Internet MOZ Blog [...]
The latest MOZ blog post is titled “50+ Things You Should Learn About Your Client”. MOZ team says, “One necessary skill for successful consulting is getting to know your client and understanding how you can be effective for them. I’ve found there are a bunch of “hacks” that can help you get up to speed on an organization and its individuals as quickly as possible. I want to share these quick tips and tricks with you, as well as a bunch of other questions that are worth answering, either through research, by observing the client, or by asking outright“. 50+ Things... [...]
The latest MOZ blog post is titled “How to Be More Creative in Your Online Campaigns”. Shelli Walsh says, “The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in the broader terms of online marketing or digital marketing. The one element that is common is the requirement for new skills such as PR, classic marketing and most importantly: creativity. Agencies and freelance individuals who can’t adapt, evolve and embrace the new mode of thinking/operating are vulnerable with nowhere to hide... [...]
The latest MOZ blog post is titled “Silly Marketer, Title Tags Are for Robots! Whiteboard Friday”. Jennita says, “Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right? Think again! In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that”. Silly Marketer, Title Tags Are for Robots! Whiteboard Friday MOZ Blog [...]
The latest MOZ blog post is titled “Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day”. Dr. Peter J. Meyers says, “After a period of relative quiet, MozCast detected a major “temperature” spike in Google’s algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th). Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Payday Loan 2.0. Matt Cutts tweeted the Panda 4.0 announcement“. Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day MOZ Blog [...]