Watch Search Engine Journal’s on-demand webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their local SEO. Insights on tactics that can improve your online visibility instantly. How local search has changed recently, and what you need to do to adjust your strategies. With Uberall’s Matt Coghlan and Sebastian Hauch,... [...]

Using AI for keyword research allows marketers to uncover high-impact keywords by analyzing vast datasets quickly, identifying trends, and predicting user intent. This enhances SEO strategies by focusing on keywords with the highest potential for driving targeted traffic. Semrush has published a new video ‘Find Your Top Keywords with AI’. The Semrush team says, “Ever wondered how to identify the best keywords, specifically for your website? We’re walking you through how Semrush personalizes these metrics specifically for your domain, giving you an edge over competitors.... [...]

Semrush has published a new video ‘How to Use Keyword Search Intent for SEO Success’. The Semrush team says, “Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better. We’ll explore the four types of search intent—informational, transactional, commercial, and navigational—and how to match them with the right content. Using a practical example from Chewy.com, you’ll see how to implement these strategies effectively.” Semrush    [...]

Keyword research is crucial for understanding what your audience is searching for, enabling you to optimize content for visibility and relevance. It helps in driving targeted traffic to your site, improving both SEO and user engagement. MOZ has published the latest Whiteboard Friday video ‘6 Underrated Keyword Research Methods’ featuring Sofia Tyson. This video covers the following: Target competitor-branded keywords Use listening and intelligence tools Implement structured feedback groups Apply modifiers to seed keywords Map content to funnel... [...]

Google Search Central has published a new video ‘Working With Search Console API’. The GSC team says, “Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he’d like to see coming to the Search Console API.”  [...]

Google Search Central has published a new video ‘Help! Google Search isn’t indexing my pages’. The GSC team says, “Welcome back to SEO Made Easy! In this episode, Search Relations Advocate, Martin Splitt, discusses why Search Console may display some of your website pages as ‘Discovered – currently not indexed’ and what you can do to remedy the issue. Watch along and don’t forget to subscribe for more SEO tips.”  [...]

Search Engine Journal has published its fourth annual State of SEO Report titled ‘State of SEO 2025’. The SEJ team says, “Our fourth annual State of SEO Report is here! It’s packed with valuable insights, emerging trends, and actionable strategies for SEO and marketing teams to elevate their strategy and adapt to changing times. We surveyed nearly 1,000 SEO professionals just like you, from various backgrounds, jobs, levels of experience and income to identify the latest trends and evolutions within the industry. Now, we’re ready to share the results with you. Uncover the... [...]

Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Things are changing fast in digital marketing, but some concepts seem to have real staying power. Take, for example, the humble corporate blog and its editorial calendar. Studies show the vast majority of marketers rely on them… But should they? In our first-ever Take 10 webinar, we’re joined by Ryan Brock, author of Pillar-Based Marketing, as he attempts to make a bulletproof case for ditching the editorial... [...]

Google Trends provides real-time insights into search behavior, allowing users to track the popularity of topics and keywords over time. It’s a powerful tool for identifying emerging trends, understanding audience interests, and making data-driven decisions for content and marketing strategies. Google Search Central has published a new video ‘Google Trends walkthrough’. The GSC team says, “Discover how to compare search terms and topics trending in Google Search and Youtube with Daniel Waisberg, a Search Advocate at Google, and Hadas Jacobi, a software engineer... [...]

Links play a crucial role in improving organic search results by signaling content relevance and authority to search engines, thus boosting a site’s ranking. High-quality backlinks from reputable sources enhance credibility, driving more traffic and improving visibility in search engine results pages (SERPs). MOZ has published the latest Whiteboard Friday video ‘How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching... [...]