The latest The SERP’s Up SEO podcast episode is titled ‘Landing your next SEO client with the right pitch’. The Wix team says, “How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch for SEO services. From building initial trust to seamless execution, Jellyfish’s Eric Hoover joins to share each step of his pitching routine. Plus, discover how Google’s AI Overviews is paving a new age of pitching... [...]
Archive for the 'SEO Tips' Category
MOZ has published the latest Whiteboard Friday video ‘Getting Buy-In for Customer Stories’ featuring Joel Klettke. The MOZ team says, “On today’s Whiteboard Friday, we’re gonna tackle the toughest question in customer stories, far and away the biggest challenge we saw across 300 plus companies, and that’s getting buy-in to do these things in the first place. How do you get customers to agree to be featured? How do you make the ask? How do you scale this and make it something that can happen beyond just you?” MOZ [...]
International SEO optimizes your website for different countries and languages, ensuring global visibility. It focuses on geo-targeting, language-specific keywords, and local search engine preferences to drive international traffic. Search Engine Journal has published ‘International SEO Expansion: Best Practices Guide’. It covers the following: A 9-point actionable checklist for a successful international SEO strategy. Tips for boosting international expansion by using your authority on the SERPs. Best ways to get established and rank in new markets. Effective strategies and case studies... [...]
For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, October 2, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we tackle the challenge of competing with dominant brands in Google search results. We’ll explain why big brands lead the rankings and how to measure your own brand’s impact against... [...]
SEO (Search Engine Optimization) involves optimizing a website to improve its visibility on search engines, driving organic traffic. Web optimization enhances the overall performance, speed, and user experience of a site, contributing to better search rankings and engagement. HubSpot contributor Erin Pennings has published an article featuring useful tips on optimizing your website design for SEO. Erin says, “First, I always say that every business is an online business. While it’s been true for a long time, most businesses started realizing it during the pandemic when the entire world... [...]
Crawl budget refers to the number of pages a search engine like Google crawls on a website within a given time frame. It is influenced by factors like site health, page importance, and server capacity. Search Engine Journal contributor Aleh Barysevich has published an article featuring nine tips to optimize crawl budget for SEO. He says, “Crawling is the first step to appearing in search. Without being crawled, new pages and page updates won’t be added to search engine indexes. The more often that crawlers visit your pages, the quicker updates and new pages appear in the index. Consequently,... [...]
Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr. We test the reliability and output quality of these... [...]
SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings. Search Engine Journal contributor Ben Steele has published an article on building AI best practices for SEO. He says, “To compete in search environments built on AI algorithms and with user-facing generative AI features, SEO professionals must learn how the technology works. You need to know how to interact with AI... [...]
Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The MOZ team says, “Hey everybody, Navah Hopkins from Optmyzr here, and I am thrilled to bring you a Whiteboard Friday on one of my biggest passion topics — turning your offering into helping people. Because let’s... [...]
The marketing ecosystem in 2024 heavily influences SEO, with integrated strategies across social media, content marketing, and paid ads boosting organic search rankings. Collaborative efforts enhance visibility, making SEO a dynamic and interconnected discipline. MOZ has published the latest Whiteboard Friday video ‘Your Marketing Ecosystem’s Impact on SEO’ featuring Amanda Jordan. The MOZ team says, “Today we’re going to be talking about your marketing ecosystem and the impact it has on your SEO when we talk about our marketing... [...]