Canonical URLs are used to indicate the preferred version of a webpage when multiple URLs have similar or identical content. They help search engines avoid duplicate content issues, improving SEO by consolidating ranking signals to a single URL. Semrush has published ‘Canonical URLs: A Beginner’s Guide to Canonical Tags’. Rachel Handley says, “Canonical tags are a valuable deduplication tool. They can resolve issues with duplicate content (or near-identical pages) you need to keep. For example: American English and British English versions of the same page Parameterized... [...]

Search Engine Journal contributor Angie Nikoleychuk has published an article featuring useful insights from the State Of SEO Report. She says, “In 2023, 13.8% of SEO pros said content creation was the top challenge for SEO professionals. However, in 2024, 22.2% (up from 8.6% in 2023) of all SEO practitioners surveyed revealed that algorithm changes have become the primary concern. In fact, 30.2% of those we asked pointed to core and general algorithm updates as the main source of traffic instability over the last 12 months. This finding is in stark contrast to 2023,  where 55.9%... [...]

Search intent refers to the underlying goal or purpose a user has when entering a query into a search engine. It helps determine the most relevant results by understanding whether the user is seeking information, making a purchase, or looking for a specific website. MOZ has published the latest Whiteboard Friday video ‘Search Intent and the Organic Funnel’ featuring Tom Capper. In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research. MOZ  [...]

Crawling in SEO refers to the process by which search engines systematically browse the web to discover and index content. Efficient crawling ensures that your website’s pages are properly indexed, improving their visibility in search engine results. Google Search Central has published a new video ‘Crawling smarter, not harder’. The GSC team says, “In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what’s challenging about crawling the web nowadays, and how search... [...]

It’s a bold claim for X Ranker 360 to make, isn’t it? Its creators took time to learn how to make it happen. Not only did they figure it out, but they also developed this automated, 4-step, web-based software to do the job for you. Starting today, you can take advantage of this software at a significantly reduced price with the launch of version 2.0. X Ranker 360 is the only online application that assures your videos will make it to Google’s first page, without wasting any of your time or effort. The idea behind this tool is relatively straightforward. Typically, people choose... [...]

Breadcrumbs are navigational aids that show users their location within a website’s hierarchy, enhancing the user experience. They also improve SEO by providing search engines with a clearer understanding of your site’s structure, potentially boosting your search rankings. The search Engine Journal Editorial team has published an article explaining why breadcrumbs matter in SEO, The SEJ team says, “Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake.... [...]

This is a reminder for the SEJ webinar to be held on August 7, 2024. New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of... [...]

Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics. Google Search Central has published a new video ‘Intro to Google Trends data’. The GSC team says, “What is Google Trends, how does it collect data, and how can you use it? Join Daniel Waisberg, Search Advocate at Google, on a journey into the world of search data and discover exactly what you see when... [...]

Google Search Central has published a new video ‘Internationalization & hreflang’. The GSC team says, “Managing websites that use different languages and serve different countries is no easy task. That’s why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what’s making managing international, multi-language websites easier.”  [...]

SEO reporting is essential for tracking the effectiveness of your optimization efforts and making informed decisions. It provides insights into keyword performance, traffic trends, and ROI, enabling continuous improvement and strategic adjustments. Ahrefs contributor Chris Haines has published an article featuring eight free SEO reporting tools. He says, “In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. 1. Google Search Console Price: Free Google Search Console, often called GSC, is one of the most widely used... [...]