Travis Bliffen says, “For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those articles. Once you get a few lines into most of the articles, you realize link building is in fact not dead. Even Matt Cutts chimed in on links to mention that if Google did not consider links, the results would be much worse than they are today. Today we are going to talk about some ways you can build quality links to your website spending just 30 minutes per day working on it. As... [...]

Cyrus Shepard says, “As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways”. More than Keywords: 7 Concepts of Advanced On-Page SEO MOZ Blog  [...]

Jason Duke is an SEO consultant with a lot of experience and, it appears, a lot of “street cred”. He says that in his experience, Private Blog Networks (PBNs) are needed for Search Engine Optimization. And the best networks are built from the highest quality domains. He has found a source of high-quality domains that he has found to fit well into blog networks, and now in his training, Ultra Domain Source for PBNs, he is sharing this source with you. He is convinced of the quality of these domains, and says about them, These aren’t ordinary domains either, these are real and meaningful... [...]

Rebecca Maynes says, “In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour“. This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine you’re moving from Toronto to Vancouver. Use Google to find a moving company in Toronto.” Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the... [...]

Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game. From Tweaks To Strategy There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold”. The Only Thing Certain In SEO Is Change SEO Book Blog  [...]

Graham Charlton says, “How should sites plan their SEO strategies for seasonal events, which tend to be very competitive?  The obvious example is Christmas, but recurring events like Valentine’s Day, Mother’s Day and sporting occasions like the Grand National all provide spikes in traffic and interest which brands should look to take advantage of. Using examples for Christmas-related search terms, I’ll look at the best strategy for ranking for such competitive events. Broadly speaking, the answer is to publish early and not to mess with the pages too much”. Seasonal pages... [...]

Kristina Kledzik says, “There’s a reason we use the terms  “white hat” and “black hat” for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren’t many people shopping online yet. Fast forward to today: Ranking well on Google is insanely profitable—much... [...]

Dan Virgillito says, “It’s becoming the drill for local businesses: another day, another marketing effort to connect with your audience. You churn out social media update after social media update, blog post after blog post – trying to attract customers and prospects who go online in any way possible. But your efforts continue to bring mere results. Granted, there are no shortcuts, your efforts on the web needs to place your business in a particular kind of role relative to your audience“. Local SEO: Ranking Your Website For Multiple Locations Business2Community.com  [...]

Rand Fishkin says, “One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today’s Whiteboard Friday, Rand helps you figure out which one is best for your organization”. Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert MOZ Blog  [...]

Graham Charlton says, “A new study underlines the importance of organic search rankings, and the value of a page one ranking.  Put simply, If you’re not on page one of Google’s search results, you’re almost nowhere, with pages two and three picking up just 5.59% of the clicks. The study also has some interesting insights into the effect of ads on CTR, and differences between mobile and desktop search”. How branded search and ads affect organic CTR ‘Econsultancy’ Blog  [...]