Jomer Gregorio says, “Search Engine Optimization (SEO) is one of the most fundamental digital marketing strategies any business with an online presence should have. SEO is geared towards generating natural or organic traffic, which is basically the top source of traffic for most websites. This fact is established by many studies, including the recent study from Conductor where it highlighted that up to 64% of website traffic is generated from organic search“. Most Important Technical On-Page SEO Elements (Infographic) Business2Community.com  [...]

Mackenzie Fogelson says, “In 1999, AdAge released its list of  most influential advertising campaigns of all time. At the top of the list was ‘Think Small,’ a campaign that introduced the Volkswagen Beetle to America. It was given top honors not because of its graphical juxtaposition, or its catchy copy, but rather its honest approach. It was the first major campaign to go against what the American consumer said they wanted. When Chevy was telling consumers bigger was better, Volkswagen acknowledged their shortcomings and advised consumers to, ‘Think Small.’”. 4 Ways... [...]

Rand Fishkin says, “Why hello there! You’re looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called “Link Opportunities” to help make some link prospecting tasks easier and more automated. Come with me and I’ll show you; it’ll be fun 🙂”. Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign) MOZ Blog  [...]

John Pearce has released a report on the problems that can come from SEO. IM NewsWatch has obtained a copy, ad with Pearce’s approval, we have posted it (at no charge) so you can discover things to watch out for (and if you have already gone to far, he gives you suggestions for overcoming the penalty Google assessed.) Overcoming a Google penalty can be a tricky business. 95% of sites that have been search engine optimized are in “the penalty box” and will never get out; that is, they will never rank well again. The report explains the kinds of penalties, the way you may be hit... [...]

Travis Bliffen says, “Last weeks’ post covered some ideas for quick content creation and the week prior gave you the knowledge to quickly find keywords that could be used as a starting point for content and ultimately, greater online visibility. Today you are going to learn how to implement keywords and content into your site along with a proper on page optimization structure. BEFORE YOU START Before you begin optimizing your site, you need to understand what works now, not what used to work”. SEO in 30 Minutes a Day – Optimizing Your Website Website Magazine  [...]

Matthre Barby says, “Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we’re real foodies, so we started to do a little research into the practicalities of it. One of the other motivations for starting our blog, outside of our love for food, was the fact that we’re both pescetarians (i.e. we follow a vegetarian diet, plus eat seafood). Now, when it comes to finding specialist pescetarian blogs, the results are pretty limited. I mean, I could count them... [...]

David Mihm says, “Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year’s Local Search Ranking Factors survey results. Here they are!   Hard to believe, but this is the seventh year I’ve conducted this survey—local search has come a long way since the early days of the 10-pack way back in 2008! As always, a massive thanks to all of the expert panelists who in many cases gave up a weekend or a date night in order to fill out the survey”. Announcing the 2014 Local Search Ranking Factors Results MOZ Blog  [...]

Andy Curry says, “In “Do-it-yourself SEO: Dos and Dont’s for Backlinks,” my article last month, I discussed “anchor text,” which is the text that is a clickable link from one web page to another. Anchor text can be anything, really. For a link to a Realtor’s website in Charlottesville, Virginia, anchor text could be, for example: “Charlottesville farm for sale.” That phrase would be clickable. If placed on a website linking back to a Realtor’s site that sells farms in Charlottesville, that would be a good anchor text. However, anchor text can be tricky because Google is... [...]

Rand Fishkin says, “All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are”. How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation MOZ Blog  [...]

Susan Tucker says, “While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, press releases, direct mail pieces, infographics, webinars, and many other content-driven tactics. When your company is creating content, you are thinking like a publisher and therefore attracting consumers seeking the information that is valuable... [...]