Dr. Peter J. Meyers says, “Last week, drowned out by the Panda 4.1 rollout, the  MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th). This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. Digging into the data, it appears that almost the entirety of the jump is in the new style of answer boxes”. More Google Answer Boxes, with Bonus Experiment! MOZ Blog  [...]

Jon Shawcross has relaunched SEO Enigma, his award-winning techniques for SEO enhancements for your website. This version he is calling SEO Enigma Reloaded, and it will help you raise the rank of your site through careful tweaks that get the attention of the search engines. This course is filled with solid techniques and tips that build your long-term rank. It doesn’t have so-called “loopholes” that may have temporary effect on your rank but, in the end, will be discovered by Google and result in a drop in your rank. Shawcross runs a professional SEO company and now is sharing... [...]

Graham Charlton says, “Panda 4.1, as it has been dubbed, was released by Google last week with the aim of identifying low quality content more easily.  According to Google, it affects between 3% and 5% of search queries and will result ‘in a greater diversity of high-quality small- and medium-sized sites ranking higher’. I asked Marcus Tober, CTO and co-founder of SearchMetrics, about the new update”. Panda 4.1: what’s it all about? ‘Econsultancy’ Blog  [...]

Philip Petrescu says, “We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? Is it worth my time trying to rank above the fold? How much more traffic will I get if I rank first in the organic results? I’ve been there, too. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search... [...]

Nevyana Karakasheva says, “With ongoing technology advances and the increased impact of the Web on our daily lives, we are more and more inclined to base our purchase decisions on information we gather on the Internet. Business owners should try to understand that inclination and adapt their marketing strategies to stay competitive in today’s rapidly changing market. For example, fighting local competitors can be a real challenge. Fortunately, you can use some simple tricks to help you improve your website visibility in local search results and grab the attention of online users searching... [...]

Rand Fishkin says, “Not everyone who converts ends up being a happy customer, so why are we focusing so narrowly on conversions? In today’s Whiteboard Friday, Rand broadens our perspective to help us focus on what customers are actually looking for”. How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday MOZ Blog  [...]

Erica McGillivray says, “Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry’s most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing”. The 2014 #MozCon Video Bundle Has Arrived! MOZ Blog  [...]

Russ Jones says, “It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post. Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site Explorer, Domain... [...]

Isla McKetta says, “Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn’t want to interrupt your flow. This is the moment content strategists dream of. But if you’re like me, it’s easy to get caught up in how new the field is and wonder, “Am I even doing this right?” There are lots of posts to help you, such as  How to Build a Content Marketing Strategy... [...]

Marcus Tober says, “Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users”. Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords MOZ... [...]