Dario Zadro says, “It’s been said that all politics are local, and much the same can be said about commerce. The World Wide Web has given even the smallest business owner access to the global marketplace, but brick and mortar enterprises still heavily depend on local search traffic to survive. This is not to say that the internet cannot be a valuable tool for local businesses. It most definitely is! But as a tool it must be pressed into service to drive real world traffic into local shops and offices“. Local Rankings Slipping? SEO Troubleshooting Tips for Local Businesses Business2Community.com  [...]

Bryson Meuniers says, “It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend. This month, I’d like to right that wrong by citing the people, publications and tools that I find essential for mobile SEO, all in one place”. Essential Mobile SEO Resources Marketing Land  [...]

Graham Charlton says, “Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site.  SEO should be a major part of your content strategy, and the best way to rank well and to survive algorithm changes, is to produce unique and valuable content. In this post I’ll look at how we approach content and SEO at Econsultancy”. SEO for content marketing: seven success factors ‘Econsultancy’ Blog  [...]

Omkar Mishra says, “Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with various factors of search engine results with certain aspects of websites. Moz had studied co-relation factors of search engine rankings in mid-2013 which said individual pages are always considered for their quality content along with the domain on which it is hosted (website authority)”. All You Need to Know About the SEO Ranking Factors for Google in 2014 Business2Community.com  [...]

Mickie E Kennedy says, “Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recently that we got actual confirmation and behind the scenes insight into how important PR truly is in SEO. Word came out recently that Google filed a patent giving greater insight into the role brand mentions, links, and implied links play in measuring a site’s... [...]

Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results. Such constant evolution makes it challenging for marketers to keep their search engine marketing practices up-to-the-minute, but the payback is worth the effort. Companies implementing SEO best practices see significant gains in new customers, thought leadership perception, and customer satisfaction. Those taking shortcuts pay a steep price in lessened search... [...]

Dan Shewan says, “In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them. Not exactly an inconsequential update”. How Google Hummingbird Changed the Future of Search Business2Community.com  [...]

Omkar Mishra says, “Search Engine Optimization has come a long way. The days of keyword stuffing & black hat tactics have been overtaken by the numerous updates Google gives to its algorithm. It is said, Google makes around 500 adjustments to its search engine algorithm every year. If you would want to take a look at some of the major changes which Google has done for their different updates, you can refer to this Moz Timeline of history. Google has made it a point to elevate quality content over scrappy content to ensure the readers get best of what they want to know about. But how... [...]

Rand Fishkin says, “Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO“. 8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday MOZ Blog  [...]

Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results. Such constant evolution makes it challenging for marketers to keep their search engine marketing practices up-to-the-minute, but the payback is worth the effort. Companies implementing SEO best practices see significant gains in new customers, thought leadership perception, and customer satisfaction. Those taking shortcuts pay a steep price in lessened search... [...]