Cyrus Shepard says, “Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors clamored to verify authorship, both for the potential of increased click-through rates, and also for greater brand visibility by introducing real people into search... [...]

Josh dickey says, “YouTube CEO Susan Wojcicki announced a series of new features for both fans and creators at Vidcon on Thursday, including a massive crowd-sourced translation effort, a virtual tip-jar that supports contributions up to $500, direct connections between videos and crowdfunding sites and a mobile app from which YouTubers can manage and monitor their videos. Other new goodies for YouTube creators: An option for up to 60 frames per second (which will make video-game vloggers very happy), a free music and sound-effects library and a system for tagging contributors. Speaking before... [...]

Gianluca Fiorelli says, “The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here’s the result of analyzing more than 11,000 questions“. Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study MOZ Blog  [...]

Travis Bliffen says, “Organic SEO and local SEO are both loaded with service offers from very well-known companies. Unfortunately, the success many of these businesses have had in other related fields does not translate into successful SEO services. Here are some of the services from well-known companies that you shouldn’t waste your time or money on. GODADDY For $2.99 per month, you can sign up for GoDaddy SEO services. They will submit your website to search engines and create a site map, plus give you some keywords. Unless you have the only gas station in the middle of Montana,... [...]

Carson Ward says, “People don’t share content that isn’t credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide”. Is Your Content Credible Enough to Share? MOZ Blog  [...]

Maria Hayhow says, “Verner Panton, a design revolutionary once said, “You sit more comfortably on colours you like.” A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?“. What Can Mid-Century Design Teach You About User Experience? MOZ Blog  [...]

Chow says, “How do you feel about search updates? From both the past and present Google updates, the basics for building a website that thrives hasn’t changed much. Read on… I’ve studied what the first Panda update did, as well as the subsequent Penguin updates. Nothing much has changed in terms of what truly makes for a sustainable website. If you’re still confused on what to do next or how to optimize your content pages, then this post is for you. It’s not going to cover every aspect of the search updates, but it’ll give you a clear picture of what you should focus your attention... [...]

The latest article on ‘Website Magazine’ is titled “The Death of the Static Image”. Russ Somers says, “Imagine clicking through search results only to find a visual wasteland of a site. No hero photo, no product images, no alternate views. You’d feel abandoned. Plain text and links aren’t enough to sustain online life as we know it today. Not long ago, most websites looked like that visual wasteland. Technology evolved and visitor expectations increased, so we marketers upped our game to match. Now we face another challenge. Will we rise to it? If we don’t, we’ll leave our... [...]

Karri Stover says, “Building your own website? So am I. Here is a no-frills list of important SEO elements that will help maximize your web presence and increase rankings. Hopefully I’ll get around to completing this checklist for my own site. Some of these points are more effective than others, but it all makes a difference. 1. Use a Keyword-Based URL Scheme Opting for keyword-based URLs rather than number-based permalinks will help search engines to index and rank your content, which can potentially improve your SERP (search engine results page) rankings. 2. Optimize Image Alt Keywords It’s... [...]

The latest article on ‘Website Magazine’ is titled “Panda 4.0: Good News for True Performance Marketers”. Sylvia Nankivell says, “When we hear Google has released another algorithm update, site owners, and in particular affiliate site owners, tend to feel a sense of anxiety, and sometimes even a little panicked. The introduction of Penguin and Panda updates have seen many affiliate sites taking hits to their traffic over the past few years, and have even led some to be pushed out of the affiliate business altogether. Certainly, the rules are a lot harder than they used to be. So,... [...]