The latest MOZ blog post is titled “Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google”. Cyrus Shepard says, “Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let’s explore why this isn’t true”. Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google MOZ Blog  [...]

The latest article on ‘Website Magazine’ is titled “Mobile SEO Best Practices in 2014”. Travis Biffen says, “Anyone working in the online community should be well aware of the growing bias toward browsing and buying from mobile devices. If you as marketers, Web professionals or business owners fail to adapt to the changing consumer, your company may be in trouble, especially if you are relying on search traffic. Currently the search volume is still higher on desktops but Google has said they believe that the number of mobile searches will exceed the number of desktop searches by... [...]

This is a reminder for the Website Magazine webinar scheduled on June 18. Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience. Join... [...]

The latest article on ‘Business 2 Community’ is titled “How Video Marketing Creates Immediate SEO Results”. Shawn Forno says, “You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.” Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric. But what’s more shocking is that here we are, seven years after blended results changed the way people search, and most marketers... [...]

The latest MOZ blog post is titled “IPv6, C-Blocks, and How They Affect SEO”. Tom Anthony says, “You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet. This post gives a quick introduction to IPv6, and discusses possible SEO implications that could follow from IPv6 being rolled out (touching specifically on the concept of C-Blocks)“. IPv6, C-Blocks, and How They Affect SEO MOZ Blog  [...]

The latest MOZ blog post is titled “Barnacle SEO: Leveraging Other Sites’ Rankings – Whiteboard Friday”. Rand Fishkin says, “Like a barnacle on a ship, sometimes the best thing for our SEO is to attach ourselves to the big guys who are already ranking. In today’s Whiteboard Friday, Rand shows us how“. Barnacle SEO: Leveraging Other Sites’ Rankings – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘Website Magazine’ is titled “Do Social Signals Improve SEO Keyword Rankings?”. Travis Bliffen says, “According to Google’s Matt Cutts, social signals do not influence rankings as of yet. He first stated this in response to the many claims that Google +1s could influence rankings. In case you missed it, I dug deeper into the anatomy of Google Plus and showed how you could get do-follow links from it. The very fact that you can get do-follow links as a result of someone giving your website a +1 seems to discredit the claim that G+ has no influence on... [...]

The latest article on ‘Business 2 Community’ is titled “How to Complete an SEO Competitive Analysis”. Matt Carter says, “Have you ever looked at a competitor’s website and wondered why they were ranking higher than you in search engines? In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry. This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your... [...]

The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Using Helpful Descriptions”. Andy Curry says, “My previous three articles explained basic search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” I explained the beginnings of optimizing a web page. And last month, in “Do-it-yourself SEO: Importance of Title Tags,” I continued my explanation of on-page optimization by addressing the importance... [...]

The latest ‘Econsultancy’ blog post is titled “Getting to grips with mobile SEO”. Christopher Ratcliff says, “Numerous studies also show that the majority of users start their consumer journey on mobile and 32% of consumers make a monthly purchase. Google has updated its algorithm to give preference to sites that offer mobile accessibility and many other search engines have followed suit. It’s now imperative that you have a separate mobile SEO strategy from your traditional desktop strategy. The good news is that exemplary mobile SEO is still an incredibly rare... [...]