The latest article on HubSpot blog is titled “How to Make Your Blog Posts SEO-Friendly”. Rachel Sprung says, “Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google’s copious algorithm updates. What matters, and what doesn’t? What’s best practice, and what’s old-school? How can I remember it all, anyway? We understand this is a common issue facing inbound marketers — and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog... [...]

The latest article on ‘Business 2 Community’ is titled “Google Wants Content: How To Adjust Your SEO Strategy”. Spencer Frandsen says, “SEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important... [...]

The latest ‘Econsultancy’ blog post is titled “Consumer electronics SEO: Amazon comes top for organic and paid visibility”. David Moth says, “Consumer electronics shoppers usually spend a lot of time researching products before they eventually make a decision, which typically involves looking at upwards of 14 sources of information. This includes searching for advice from consumer publications such as Which, comparison sites and customer reviews. Organic and paid search is therefore an extremely important tactic for gaining brand exposure during the purchase journey“. Consumer... [...]

The latest article on ‘Website Magazine’ is titled “SEO in 2014: Fact, Fiction and Sensationalism”. Travis Bliffen says, “Working in the SEO industry, it makes me almost cringe to see the day’s long list of “the sky is falling” articles. People do not want the same old boring news; but does it have to be so misleading? No, and instead of ranting about it, here are 11 actionable SEO tips that still work in 2014 and that dispel just a few of the many sensationalized claims making the headlines today. #1   Let’s face it, SEO will never die. So long as Google relies upon... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Vs. SEO – What’s More Important For Small Businesses”. Harry Trott says, “I was recently talking to one of my small business clients on their internet marketing strategy. The client owns a home renovation company near London and they wanted to build a massive Facebook page that they could use to reach out to all people in the city. According to my client, “I should have such a huge following that anyone in London who needs to renovate their house will think of me”. The buzz around social media has... [...]

The latest ‘Web Marketing Today’ blog post is titled “Local SEO for Multiple-location Businesses”. Dustin Christensen says, “Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply requires a highly organized plan based on your business’s goals and geographic priorities. Here are five steps to improve your local organic traffic, and, more importantly, provide a better user experience to potential customers searching in a specific... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile SEO: what should you be thinking about?”. Andrew Warren-Payne says, “Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide. To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date. One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him... [...]

The latest ‘Econsultancy’ blog post is titled “SEO: what you need to know about on-page optimization”. Andrew Warren-Payne says, “A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide. None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search. Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein ofBrowser Media about on-page optimization“. SEO: what you... [...]

The latest ‘Econsultancy’ blog post is titled “45% of companies say content marketing is ‘highly integrated’ with their SEO strategy”. Christopher Ratcliff says, “Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.  Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. These findings come from Econsultancy’s State of Search Marketing Report... [...]

The latest ‘Econsultancy’ blog post is titled “Seven on-page SEO tips for Baidu”. Ian Harris says, “Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region. This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors. Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy’s Baidu... [...]