The latest MOZ blog post is titled “A Startling Case Study of Manual Penalties and Negative SEO”. Yonatan Dotan says, “This January, I was at a talk at SMX Israel by John Mueller – Google’s Webmaster Trends Analyst – about how to recover from a manual penalty. The session’s moderator opened the talk by asking the hundreds of people seated in the room to raise their hands if they had ever been affected by or had a client that was affected by a manual penalty. Nearly the entire room raised their hands – myself included. Setting the Plot I am the head of SEO at yellowHEAD, an online... [...]
Archive for the 'SEO Tips' Category
The latest article on ‘Business 2 Community’ is titled “WordPress Multisite Can Be Structural Advantage For SEO”. Phil Singleton says, “WordPress is by far the most popular content management system for small businesses. It’s super easy to use and when structured properly, great for search engine optimization. WordPress also gives you the ability to create a ‘website of websites’ or your own network of sites, on a single installation. You can find the official networking explanation of WordPress Multisite here. We will not get into the background or specifics... [...]
The latest article on ‘Business 2 Community’ is titled “How to Maximize SEO on YouTube”. Spencer Frandsen says, “Hard to think that YouTube is the second largest search engine behind Google. Admittedly that fact can be missed by some due to YouTube being, well, a video hosting website. But many people use YouTube for any queries they may have to find what they need. After all, content being consumed in video form is a popular choice for most Internet users. Back when YouTube was a new entity , getting a video optimized for search was as simple as using a relevant keyword... [...]
The latest VerticalResponse blog post is titled “Content and Pay Per Click – Using them Together for Success”. The VR team says, “With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. All this great content provides businesses with a unique opportunity to gain new customers.If your business isn’t currently producing content for your prospects and customers, you should definitely... [...]
The latest MOZ blog post is titled “Troubleshooting Local Ranking Failures: A Beginner’s Guide”. Miriam Ellis says, “The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company’s standing in the community. Don’t panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south. While I can’t... [...]
The latest post on ‘Copyblogger’ Blog is titled “SEO is Dead: Long Live OC/DC”. Sean Jackson says, “ I want to let you in on a little secret … I really hate the term “SEO.” This may come as a surprise to many since I am the resident SEO guy at Copyblogger and very active in the SEO community. But for the past two years I have felt that the entire concept of SEO, while an important part of online marketing, had a very “spammy” connotation. The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement“. SEO... [...]
The latest article on HubSpot blog is titled “Answers to 18 SEO Questions You Were Too Afraid to Ask”. Rachel Sprung says, “When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right? Not so much. There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and more questions. So let’s talk about all of the SEO things I had questions about... [...]
The latest ‘Econsultancy’ blog post is titled “‘SEO best practice tips for WordPress”. Christopher Ratcliff says, “This is the sixth in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents. This week, I’ll help your new blog become more visible to search engines, by investigating the world of search engine optimisation (SEO) and offering some best practice tips“. SEO best practice tips for WordPress ‘Econsultancy’ Blog [...]
The latest MOZ blog post is titled “12 Ways to Increase Traffic From Google Without Building Links”. Cyrus Shepard says, “Link building is hard, but it’s not the only way to make traffic gains in Google’s search results. When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins. While off-page factors like links typically weigh more heavily than on-page efforts in Google’s search results, SEOs today have a number of levers to pull in... [...]
The latest MOZ blog post is titled “How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics”. Tom Capper says, “Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution, and that’s great—but if you haven’t got the budget to take... [...]