The latest ‘Econsultancy’ blog post is titled “‘Intent plus audience’ is a powerful new combination for search marketers”. Jon Myers says, “Search advertising has come to dominate performance marketing over the last decade, with advertisers seeing amazing returns from targeting messages at consumers based on their intent. If a consumer is searching for ‘best golf clubs’ it’s a pretty safe assumption that they’re in purchasing mode and likely to be interested in an advert promoting golf clubs. But, any search marketer will tell you that one of its... [...]

The latest ‘Econsultancy’ blog post is titled “How do you beat Google in vertical search?”. Kevin Gibbons says, “Relying on Google is a risky game. It always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavily on Google traffic can hold an uncertain future. I’ve seen a huge amount of brands who are performing extremely well via organic search, some are great at PPC, others social media. Within their own specific channels they’re killing it, or perhaps more importantly making an absolute killing! But it’s getting... [...]

The latest MOZ blog post is titled “5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday”. John Doherty says, “Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons. Along the way and since I have reflected about what would make me more successful as an agency marketer, and now that I am in-house at HotPads.com, I’ve come up with five things I wish I had known as an agency marketer. Never fear though, as there are some tidbits in there for the in-house crew as well“. 5 Things I Wish I Knew as an Agency Marketer... [...]

The latest article on ‘MarketingProfs’ is titled “Nine Easy Ideas on How to Perform Behavioral Segmentation”. Liga Bizune says, “Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. Email list segmentation by email opens allows you to discover who hasn’t opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling re-engagement campaigns... [...]

The latest article on ‘Business 2 Community’ is titled “Why Marketers Must Get Used To Google+”. Christopher Rinaldi says, “Since its widespread launch in September 2011, Google+ is the second most actively used social network with one billion registered users and 540 million active users per the latest stats from Bootcamp Digital. Google+ is also perhaps the most polarizing of the popular social media channels. Incorporating some of the best features of the most active social media networks, as well as its own distinct functionality, Google+ may very well move past Facebook... [...]

The latest MOZ blog post is titled “An Introduction to PR Strategy for SEOs”. Samuel Scott says, “In case you missed it, Google’s head of web spam, Matt Cutts, wrote this on January 20: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Three days later, Jen Lopez of Moz responded with this excellent post on “guest blogging with a purpose”: As with anything, you don’t want to be out there trying willy-nilly to get your posts on every blog for the sole purpose of building (probably bad) links. It’s... [...]

The latest article on ‘MarketingProfs’ is titled “Social Media: Your External SEO ‘Plugin’”. Ken Myers says, “What do you associate with the term SEO? Does it conjure up thoughts of technical jargon and complex HTML coding? Do you instead take the view that content is king? Do you begin to sweat profusely at the overwhelming task of getting your website to rank on search engines? You might be intrigued to know that SEO isn’t always so technical. In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal... [...]

The latest article on ‘Business 2 Community’ is titled “How to Do Google Plus SEO?”. Navneet Kaushal says, “SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are using social networking platform as the way to share information, get attention, reach out to potential business, and get success in the business. Google Plus 2013 Statistics: An Overview Google Plus is the second largest social networking site after Facebook with 540 million... [...]

The latest article on ‘Website Magazine’ is titled “SEO Roundup: Yahoo and Yelp, Backlinks and Content”. Travis Bliffen team says, “Yahoo is attempting to regain a foothold in the search market by adding Yelp reviews into their search results. These results have not been integrated just yet but should be available soon, read more here. Google gets another patent granted in February protecting their contextual search term evaluation algorithm. The algorithm weights the value of terms added on as a user refines their search terms in a single session. SEO by the Sea covered it... [...]

The latest article on ‘Business 2 Community’ is titled “Marketing Tip of the Week: Stop Ignoring Google+”. Donna Papacosta says, “We’ve all heard the jokes: “Google+ is a ghost town.” “Only Google employees use Google+.” Ha ha. Well, the joke’s over, my friends. If you care about content marketing, search engine optimization, Google Authorship and communicating with your audience, Google+ has become essential, and you ignore it at your peril. A social networking and identity service owned by Google, with more than 540 million active users, Google+ has been... [...]