Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs [...]
Archive for the 'SEO Tips' Category
Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore’ on Thursday, December 14, 2023, at 1.00 pm ET. The CMI team says, “In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: Clear and compelling... [...]
SEO will continue to evolve in 2024, adapting to technological advancements and changing user behaviors. Search Engine Journal has published ‘State of SEO 2024: Disruptions, AI & Content Strategies’. The SEJ team says, “There were three key disruptors to the SEO industry that made the most notable impact: E-E-A-T and content production challenges. SEO professionals reported that content production and strategy are where they focus, and struggle, most in their jobs. Google recently updated its quality rater guidelines, adding experience to expertise, authoritativeness, and... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Link Building for Local Businesses’ featuring Amanda Jordan. The MOZ team says, “Today we’re talking about link building for local. So we all know that quality is more important for links than quantity. We see that time and time and again, and I’m gonna tell you that again later on. If you’re in local SEO, part of your topic is your location. Because without your location, Google does not know where you want to rank. Without that information, it’s just them thinking that you wanna rank... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unraveling SEO Secrets for B2B Marketers’ featuring Kyle Roof. George B. Thomas says, “In Episode 573 of Marketing Smarts, Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. “A lot of people are like, ‘It’s so huge. How can you know everything?'” he says. “I don’t know everything. I don’t even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that’s all you have to... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘I would do anything for links, but I won’t do that’. The WIX SEO Hub team says, “Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience... [...]
Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Create High-Impact Content In A Changing Landscape’ featuring Purna Virji. Loren Baker says, “In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized... [...]
SEO testing involves evaluating pages for inclusion in SEO testing groups, measuring more than rankings, and repeating tests to ensure accurate results. Digital Marketing Depot has published ‘8 New Winning SEO Tests’. The DMD team says, “In this free PDF, you’ll learn about eight SEO A/B tests that have produced positive results. These tests are based on real data from our customers and include a variety of test types from title tags to markups and on-page content placement. For each test, you’ll learn about: The specific change that was made The results of the test What... [...]
Search engine marketing is a creative task. We need to focus on all kinds of content to achieve higher rankings. MOZ contributor Ann Smarty has published an article on how one should research, monitor, and optimize for questions. She says, “Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and/or social media... [...]
This is a reminder for the SEJ webinar to be held on November 29, 2023. Search Engine Journal is hosting a webinar ‘The Evolution Of Search & SERPs 2024’ on Wednesday, November 29, 2023, at 2.00 pm ET. The SEJ team says, “We’ve gathered our senior news writer and an editor, along with our leading SEO content strategist, for a live panel discussion moderated by editor-in-chief Amanda Zantal-Wiener. Together, they’ll explain the ways you can leverage the changes in search and be prepared for its evolution next year. You’ll hear: The biggest changes... [...]