A Semantic SEO page includes knowledge panels, search carousels filled with entities, featured snippets that may answer questions about the entities that may appear in a query, related questions, related entities, and more. And, Technical SEO is the framework that makes it easier for search engines to crawl, index, and rank your website. Go Fish Digital’s Bill Slawski has published an article covering the information about semantic SEO. Click here to read it: What is Semantic SEO? The KNOW Agency team has published an article on Technical SEO. Click here to read it: What is Technical SEO? [...]
Archive for the 'SEO Tips' Category
MOZ has published a new episode of the Whiteboard Friday episode ‘Every Metric Is A Vanity Metric’ featuring Dr. Peter J. Meyers. The MOZ team says, “Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results”. Every Metric Is A Vanity Metric MOZ [...]
Search Engine Journal is hosting a webinar ‘How to Prioritize SEO Initiatives for Greatest Business Impact’ on Wednesday, April 14, 2021 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar as Ajay Rama of iQuanti shares how to manage your SEO program more effectively. In this presentation, you will learn: How to identify new SEO initiatives that will have measurable business impact. How to make a compelling business case and win buy-in for these initiatives. Ways to evaluate the difficulty vs. outcome of SEO initiatives to prioritize more effectively. Best practices... [...]
Search Engine Journal has published a new podcast episode ‘Enterprise Site Crawl Management & Staying Ahead of the Google Algorithm’ featuring Patrick Kajirian. Listen to the podcast for answers to the following questions: How are you preparing for the Core Web Vitals transition in May? How are you managing the mobile-first index transition? What steps do you take to assess the impact of an algorithm update? How do you get ahead of algo updates? What can you do to minimize negative impact? Enterprise Site Crawl Management & Staying Ahead of the Google Algorithm Search Engine... [...]
MOZ has published a new Whiteboard Friday video ‘How to Explain Domain Authority to a Non-SEO’ featuring Andy Crestodina. The MOZ team says, “Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina — walks through how to get your message across successfully”. How to Explain Domain Authority to a Non-SEO MOZ [...]
In his latest blog post, Bruce Clay has answered this question: How Long Does SEO Take to Produce Results? He says, “In a world of instant gratification, SEO is not. But as the saying goes, nothing good comes easy. Search engine optimization takes time.Once you build momentum though, you can expect results. You should find your organic channel driving the most traffic to your site, and often being the largest contributor to your revenue online. Let’s now look closer at how long SEO takes to see results and the factors that come into play. How Long Does It Take to See Results from SEO? Depending... [...]
MOZ has published a new Whiteboard Friday video ‘How to Select Meaningful B2B SEO Keywords’ featuring Cody McDaniel. The MOZ team says, “It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. To find out how, watch this week’s episode of Whiteboard Friday”. How... [...]
By blending search engine optimization (SEO) and conversion rate optimization (CRO) you can give a required boost to your online business. MOZ contributor Izabelle Hundrev has shared some useful tips on combining SEO and CRO for the ultimate lead generation strategy. She says, “Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. SEO and CRO: Why you can’t have one without the other Being discoverable is more important than it’s ever been. If a prospective... [...]
Step Forth’s Chanelle Bertelsen has published a new podcast episode ‘SEO 101 Ep 400’ featuring Google’s John Mueller. He says, “Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked several questions of John Mueller including how to bounce back from the negative repercussions of a Core Algorithm Update, whether inferred links are part of Google’s ranking algorithm, how to improve the overall indexation... [...]
Internet Marketing Ninjas has published a new video ‘Are Backlinks Still Important for SEO?’ highlighting the role of links in SEO. In this video, Barry Schwartz from Search Engine Roundtable sits with Jim Boykin from Internet Marketing Ninjas to talk about Backlinks. Barry asks Jim if Backlinks are still important to SEO. Jim gives his expertise on what you should be doing in 2021 in regards to SEO including content, technical issues, user experience, and backlinks. Watch the video here. [...]