MOZ has published a new Whiteboard Friday video ‘Investigating Traffic Upticks’ featuring Jo Cameron. The MOZ team says, “In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy”. Investigating Traffic Upticks MOZ  [...]

Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success. He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success. SEO + PPC = A More Successful Search StrategyThe list of opportunities you will find by having open lines of communication between PPC and SEO is going to vary depending on your business and site. But here are some ways we at Portent blend our strategies while respecting the need to approach each individually... [...]

Search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. By achieving visibility in the SERPs, you can give your business a competitive edge. See Interactive’s Leah Hillegas has published a comprehensive article on SERPs. She says, “SERPs are primarily made of both paid and organic search results. Organic Results Organic search results are web pages that appear as a result of Google’s search algorithm. In other words, these are pages that Google has deemed valuable and relevant to the search query. Organic... [...]

MOZ contributor AbdulGaniy Shehu has published an article highlighting seven emerging technologies in SEO and their applications. He says, “If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since. With... [...]

To make the most of your content, you need to adhere to the guidelines of the search engines. By keeping an eye on the ongoing algorithm changes, you can do it efficiently. Search Engine Journal’s Matt Southern has published an article highlighting John Mueller’s advice on SEO best practices for news sites & short articles. She says, “Google’s Panda algorithm update is designed around reducing the prevalence of thin content with little or no added value. What should Hegland do about the short articles on her news site? Should she noindex them so Google doesn’t see the... [...]

Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results. SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021. He says, “Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research. We are not pigeonholing ourselves by focusing on single keywords for a single page. We are exploring an entire topic. Here’s what... [...]

Digital Marketing Depot has published a new report called ‘How To Optimize SEO With UGC’. Download this report to learn how to collect more user-generated content, and how to use it to improve your organic and paid search results. The DMD team says, “Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved will show you how to collect more UGC and use it to dramatically improve your organic and paid search results, including increasing your page rankings and... [...]

SEO remains at the core of online business growth. It helps you to extend your online reach and acquire new customers. Wellspring Digital’s Jon-Mikel Bailey has shared predictions by nine SEO experts on 2020’s impact and SEO priorities for 2021. He says, “These SEOs gave me quite a bit of information to work with, so I will be doing this in segments as a three-part series. Next up we have the three-letter name power trio of Jim Hedger, Doc Sheldon, and Omi Sido. The COVID-19 Pandemic’s Impact on SEO The first question I asked these three was “In what significant ways has the global... [...]

MOZ has published a new episode of Whiteboard Friday titled ‘Impactful SEO Audits for B2B’ featuring Carly Schoonhoven. The MOZ team says, “A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level”. Impactful SEO Audits for B2B MOZ  [...]

SERP features are all the little widgets of information Google (or Bing) can put into the search results. These features help improve usability and experience for the searcher. There is a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. KO Marketing’s Kristen M. Vaughn has published a new guide called ‘Understanding Google SERP Features in 2021’. He says, “So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click, and that’s been true since 2019. What is a “Zero-Click... [...]