MOZ contributor Roy Hinkis has shared four SEO strategies for programmatic sites. He says, “I’ll explore the four major SEO challenges you’ll encounter when dealing with programmatic pages, and unpack how to overcome them. 1. Keyword research and keyword modifiers Well-planned keyword research is one of the biggest challenges when operating on a programmatic scale. When working on a sizable set of pages and keywords, it’s important to choose and find the right keywords to target across all pages. In order to function both efficiently and effectively, it’s recommended that you... [...]

SEMrush is hosting a webinar ‘5 Practical Ways to Implement NLP in Your SEO Strategy’ featuring on Tuesday, February 2, 2021. The SEMrush team says, “In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice. Then, there will be a panel discussion with 3 other panelists to explore how NLP is used by search engines and Google’s BERT algorithm.  The panel will be hosted by Victoria Olsina and feature SEO experts Kristine Schachinger,  Jeff Coyle, and Duane Forrester. 🤖Prefer EventBot to... [...]

The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to the topical subject matter of the page it is on. Search Engine Journal contributor Corey Morris has published a guide called ‘Title Tag Optimization: A Complete How-to Guide’. He says, “Here are eight important aspects to consider when optimizing your title tags for search. 1. The Page’s Context Within The Site Before you can write an optimized title tag, you need to know where the page fits into the overall hierarchy of the website. A home page title tag... [...]

Whether to have the trailing slashes at the end of URLs is a tricky question for many. Ahrefs’ Patrick Stox has answered this question in a detailed manner. He says, “A trailing slash is a forward slash (“/”) placed at the end of a URL such as domain.com/ or domain.com/page/. The trailing slash is generally used to distinguish a directory which has the trailing slash from a file that does not have the trailing slash. However, these are guidelines and not requirements. In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would... [...]

Ahrefs has published a new video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to help you create content that improves your SEO rankings. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic”. Watch the video here. Ahrefs  [...]

SEMrush has published a new ebook titled ‘9 Steps to Creating SEO-Friendly Content’ to help you come out with content that gets you more web traffic. The SEMrush team says, “Looking for specific steps to boost organic traffic to your website? Download a checklist on how to create engaging and SEO-friendly content from scratch. Nothing but the essential steps from our Content Optimization Guide packed into a PDF. Save the checklist for yourself or share it with colleagues to make sure your new article is perfectly optimized every time”. 9 Steps to Creating SEO-Friendly... [...]

MOZ has published a new video ‘The Evolution of SEO’ featuring Moz VP Product, Rob Ousbey. The MOZ team says, “Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor’s Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here“. Watch the video here. MOZ  [...]

User-generated content works incredibly when it comes to getting more visitors and improving SEO rankings. The Shopper Approved team has published a free guide called ‘How to Optimize SEO with UGC’. In this 47-page ebook, learn how User-Generated Content (UGC) can dramatically improve your traffic and sales. It’s packed with over 85 illustrations, examples, strategies, and best practices for improving both SEO and conversion rates using the power of UGC and social proof. It’s a must-have resource for eCommerce marketers who want more traffic and sales. How to Optimize SEO... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Securing SEO Resources’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he concludes SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to secure the right resources to stay effective. Securing the right resources depends on knowing what is available within your organization. A thorough planning process helps reveal what resources you need from content writer resources to analytics needs. Assessing the capabilities... [...]

Rank Ranger has published a new episode of its ‘Ths In Search SEO’ podcast titled ‘Is It Time for SEOs to Adopt a Growth Mindset?’ featuring Yuriy Yarovoy. Listen to this episode to learn: How a growth mindset relates to SEO and how it opens new opportunity What does a growth mindset in the context of SEO actually look like? Why SEOs have not yet adopted the growth mindset. Is It Time for SEOs to Adopt a Growth Mindset? Rank Ranger  [...]