SEO depends on many elements. One of them is a content brief which is a set of instructions to guide a writer on how to draft a piece of content. Kameron Jenkins has shared a comprehensive article on writing a content brief. She says, “An SEO-focused content brief is one among many types of content briefs. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel. What to include in your content brief Now that we understand SEO-focused content briefs in theory, let’s get... [...]

SEMrush has published a new SEO guide called ‘SEO Stop Words Guide for 2021’. Read this guide to learn: What Are SEO Stop Words? Does Google Ignore Stop Words? Using Stop Words in Your Content SEO Stop Words are Important for User Experience A Comprehensive A-Z List of 175+ SEO Stop Words Connor Lahey says, “There are certain words that search engines may ignore, both in search queries and search results. Words like the, in, or a. These are known as SEO stop words and they are typically articles, prepositions, conjunctions, or pronouns. They don’t change the meaning... [...]

A well-designed website structure helps you to keep your site organized and webpages interlinked. A logical site structure helps visitors and search engines easily find and navigate content. Ahrefs contributor Michal Pecánek has a five-step guide to creating your SEO foundation for better search engine marketing. He says, “We all know how intertwined marketing activities across channels are. It’s no different with website structure; it is as much an SEO as a UX thing. User experience (UX) Imagine that you’re looking to buy a cast-iron skillet. You head to a cookware website, click... [...]

Leverable founder Emory Rowland has published ‘A Concise Guide to Title Tags for SEO’. He says, “The title tag has its own special place in the hierarchy of HTML elements and acts like metadata—in layman’s terms, data providing information about other data (a web page). The element can’t be found on the page itself, but—like a silent éminence grise pulling the strings behind the scenes—its presence is ubiquitous while its impact may make or break your SEO efforts. And while with other SEO technicalities, you want to walk a fine line between search optimization and... [...]

Search engine optimization is the life and blood of any business today. A strong SEO strategy lets you reach more people and grow your business. SEMpdx contributor Kent Lewis has shared 22 common SEO mistakes that you should avoid in 2021. He says, “I originally shared my philosophy on search engine optimization (SEO) a decade ago with The 3 C’s of SEO. In my article, I identified three primary areas of focus for successful SEO: content, code and credibility. While social media has influenced Google’s algorithm, the 3 C’s still apply today. In this article, I will outline the most... [...]

Scott Langdon of Higer Visibility has published a guide to SEO reseller packages. He says, “An SEO reseller package provides expert SEO services that you can resell to your clients. With 49% of marketers agreeing that organic search is the most profitable channel, SEO is a need-to-have service, not a nice-to-have service. That’s why 63.6% of businesses actively invest in SEO, and why the global SEO services market is expected to reach a value of nearly $86 billion by 2023. (Image Source) A lot of your existing and potential clients will expect a marketing agency to offer SEO work. Luckily,... [...]

SEMrush is hosting a webinar ‘5 Practical Ways to Implement NLP in Your SEO Strategy’ featuring on Tuesday, February 2, 2021. The SEMrush team says, “In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice. Then, there will be a panel discussion with 3 other panelists to explore how NLP is used by search engines and Google’s BERT algorithm.  The panel will be hosted by Victoria Olsina and feature SEO experts Kristine Schachinger,  Jeff Coyle, and Duane Forrester. 🤖Prefer EventBot to... [...]

A well-defined SEO strategy could be the key to achieving business success in 2021. SEMrush is hosting a webinar ‘Creating a Winning SEO Strategy in 2021’ on Wednesday, January 27, 2021. The SEMrush team says, “In this webinar, Harry Sanders and Jimmy Page will explain why getting off to a good start in 2021 with a powerful SEO strategy is a must. How to pull together a robust and well thought out strategy that will help your website rank well on Google. Time and money can be wasted hand over fist if you just dive in and spend time working on things that might not pay... [...]

Search Engine Watch has published a new white paper entitled ‘Top 5 SEO Mistakes’. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools”. Top 5 SEO Mistakes Search Engine Watch  [...]

Search Engine Watch’s Houston Barnett-Gearhart has published an article highlighting top four SEO myths. He says, “While the number of SEO myths out there are innumerable, I will nail down the four that I come across most often. SEO myth #1: SEO and SEM can be approached in the same way “If all you have is a hammer, everything looks like a nail.” Although there are many useful concepts that can be taken from SEM and applied to SEO, looking at each channel as the same is a mistake. To start, consider this: a powerful concept in the management of Google Ads is to optimize your use... [...]