MOZ’s Tom Casano has published ‘Advanced Guide to Keyword Clustering’. The guide offers tips on performing keyword research and prepare the content. Casano says, “To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic. Why bother with keyword grouping? One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing... [...]

We spend a lot of money for getting listed in the search engines and get new customers. Search Engine Optimization helps you perform better in the search results. Search Engine Land contributor Megan Taggart has shared three scheduled maintenance tips to help you improve your paid search results. Taggart says, “Search practitioners too often get caught up in the day-to-day optimization and don’t pay enough attention to the bigger picture. Keyword sweeps, bid/budget tweaks, and ad/audience refreshes can chew up the calendar, resulting in less time auditing the big questions that connect... [...]

MOZ has published the Whiteboard Friday video featuring Will Critchlow on ‘The Difference Between URL Structure and Information Architecture’. The MOZ team says, “Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to... [...]

Search Engine Optimization is a process that requires constant upgradation to match with the changing search engine algorithms. With fresh content and appropriate tactics you can achieve the right spot in the search results. MarketingProfs contributor Laura Forer has shared an infographic that features seventy-two stats to help maketerts plan an effective SEO strategy. Forer says, “A whopping 67,000 searches are performed on Google every second. Faster page load speed improves your search rankings. Google updates its search algorithm several times a year. Nearly one-third of all mobile... [...]

Website improvement can be done by measuring the effectiveness of it in the eyes of search engines and other portals. A good website is the one that meets the SEO guidelines and scores well in the search results. HubSpot’s Tom Demers has shared thirteen SEO tools to help marketers audit and monitor their website performance. Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly... [...]

Search Engine Optimization is an essential process that requires your constant attention and it deserves so as it is rewarding too. With healthy SEO tactics you can try to improve your web traffic and get more sales done. Entrepreneur contributor Syed Balkhi has shared four steps to help brands get more seasonal SEO traffic and improve their business. Balkhi says, “If you want festive shoppers to find your website and all the awesome products you have to offer among the glut of other businesses on the web, your SEO needs to be optimized for the season. And the good news here is that there’s... [...]

Neil Patel is hosting a webinar on ‘How to generate 1,702,148 visitors a month through SEO’ on Wednesday, October 24.  According to Patel, the participants will learn the following: The 1-Critical Factor Your Business Needs To Have To Dominate Google The Little-known Way To Increasing Your Traffic Without Writing More Content How to Rank Higher Without Building More Backlinks How To Increase Rankings In Less Time. ‘How to generate 1,702,148 visitors a month through SEO’ Webinar Neil Patel’s Blog  [...]

A well designed landing page helps you attract the more prospects and help your convert them into customers. IT serves as the first entry point to your web presence. ReadWrite contributor Rohit Prasanna has shared five tips to help marketers improve the conversion rate of their landing pages. Prasanna says, “Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your... [...]

MOZ contributor Bill Sebald has shared a comprehensive article to guide marketers on getting more keyword metrics for their target keywords. Sebald says, “If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would... [...]

Search Engine Optimization is the backbone of any business today as it enhances your chances to land in the search engine results. If you are ignoring SEO, Search Engine Land columnist Stephan Spencer has shared five ways you are harming your business. Spencer says, “A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the needs of your customers will bring a higher conversion rate. These things are well known. But ignoring SEO altogether doesn’t just mean losing a few sales here and there: it can be risky or potentially disastrous... [...]