Search Engine Land contributor John Lincoln has shared an useful article sharing some tips on using HSTS for improving SEO and website security. The HTTP Strict Transport Security (HSTS), a response header instructs browsers for connect to a certain website using HTTPS. It also speed and security of HTTPS websites. Lincoln says, “One of the flaws associated with HTTPS is that it isn’t entirely hack-proof. It leaves your site open to SSL stripping. This occurs when a hacker changes the connection from an encrypted connection to an older version. This often occurs with 301 redirects... [...]
Archive for the 'SEO Tips' Category
Search engine optimization plays an important role in boosting your ecommerce sales. It allows you to showcase your products to the searchers. Shopify contributor Samantha Renée has shared nine steps to help ecommerce store owners rank their stores in the search engines. Renée says, “As a Merchant Success Manager at Shopify, I spend much of my time helping merchants find new ways to identify and scale their marketing efforts. Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic search traffic has become a key pillar for our overall growth.... [...]
MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘SEO Negotiation: How to Ace the Business Side of SEO’. The MOZ team says, “SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice”. SEO Negotiation: How to Ace the Business... [...]
If you are not getting required hits from the search engines, your content can be one of the responsible factors. You need to develop content with a balanced approach wherein it satisfies your readers in terms of the quality and also it drives search traffic. Search Engine Land contributor Paddy Moogan has shared a useful checklist to help marketers cover important SEO points in their content marketing campaigns. Moogan says, “Here’s a checklist of key items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. While ranking may not be the primary... [...]
The Yoast team has hosting a training session on ‘Start optimizing for the right keywords’ Thursday, August 23, 2018. The Yoast team says, “Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll... [...]
MOZ has published the Whiteboard Friday video featuring Tom Capper on ‘Do You Need Local Pages?’. The MOZ team says, “Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week’s Whiteboard Friday!”. Do You Need Local Pages? MOZ [...]
The Yoast team has hosting a training session on ‘Start optimizing for the right keywords’ Thursday, August 23, 2018. The Yoast team says, “Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll... [...]
Right keyword selection helps your content rank high in the search engines. Today we have multiple tools that can be useful in choosing the keywords that work there. MOZ writer Jeff Baker has shared a comparative analysis of the six most accurate keyword difficulty tools. The analysis is presented with the help of Pearson Correlation Coefficient. Baker says, “Between mid-January and late May, we ended up writing 55 blog posts each targeting 55 unique keywords. 50 of those blog posts ended up ranking in the top 100 of Google results. We then paused and took a snapshot of each URL’s Google... [...]
The cornerstone content is the most important content hosted on your blog or website. It is the content that has been appreciated by your visitors and shared by them on different platforms. This content works for your website to put it in the leading search result pages. ReadWrite contributor Shishir Kathurwar has shared a useful article on improving automatic-SEO with the help of cornerstone content. Kathurwar says, “When anyone hears the term cornerstone content, the first thing that comes to their mind is Yoast SEO’s blog. Well, that is exactly what it is, but there is more to it.... [...]
MOZ has published the Whiteboard Friday video featuring Will Critchlow on ‘What Do Dolphins Eat? Lessons from How Kids Search’. The MOZ team says, “Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig into. In this week’s slightly different-from-the-norm Whiteboard Friday, we welcome the fantastic... [...]