Search Engine Journal has published a new e-book ‘Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths!’ explaining search engine ranking factors.Ben Steele says, “In this ebook you’ll find:Answers that make you feel 100% sure that something is a confirmed ranking factor that Google uses in its algorithms. We lay out the evidence and let you know if there is any debate or uncertainty.Quick yes or no answers about what is and is not a ranking factor PLUS the history of a ranking factor or why a myth came to be.How SEO elements contribute to overall ranking factors,... [...]
Archive for the 'SEO Tips' Category
The title tags tell both Google and searchers that your web page is relevant to this search query. Besides, searchers are much more likely to click on a web page if they see the exact keyword or keyword phrase they just typed in the title.Search Engine Watch contributor Jacob McMillen has published an article on writing effective title tags.He says, “In this article I review:Things to do and consider in designing your page titleThings to avoid and not to doThe compromises and things that apply for various page typesThe Title Must be RelevantCreating a descriptive, keyword-rich... [...]
Understanding the intent behind a search term and how to serve up relevant content is a crucial component of effective SEO.Search Engine Journal is hosting a webinar ‘Level Up Your Content Strategy – 5 Steps to SEO Success’ on Thursday, August 25, 2022, at 2.00 pm ET.The SEJ team says, “Register now to find out what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts.You’ll learn how to:Develop solid strategies based on a deep understanding of customer journeys.Identify content gaps with in-depth and razor-focused... [...]
Your SEO strategy is a blend of several elements including site design, content quality, site speed, and security measures.An HTTP status code is a server response to a browser’s request. When you visit a website, your browser sends a request to the site’s server, and the server then responds to the browser’s request with a three-digit code: the HTTP status code.Know Agency contributor Kayla Heigelmann has explained in her latest blog post how the HTTP status codes impact SEO performance.She says, “HTTP status codes are visible to search engines when crawling and deciding... [...]
Creating and executing your first SEO strategy can seem daunting and complicated.Search Engine Journal is hosting a webinar ‘Getting Started in SEO: 10 Things Every SEO Strategy Needs to Succeed’ on Wednesday, August 10, 2022, at 1.00 pm ET.The SEJ team says, “But, with the right resources, businesses of any size can see the growth they are looking for.Register now and learn the ten things every SEO campaign needs to succeed.You’ll discover:The 10 things you need to succeed with SEO.How to optimize with quality content.What a successful SEO campaign looks like.Matt... [...]
Small businesses often know the importance of SEO but they don’t always know where to start.Search Engine Journal is hosting a webinar ‘Getting Started In SEO: 10 Things Every SEO Strategy Needs to Succeed’ on Wednesday, August 10, 2022, at 2.00 pm ET.The SEJ team says, “Register now and learn the ten things every SEO campaign needs to succeed.You’ll discover:The 10 things you need to succeed with SEO.How to optimize with quality content.What a successful SEO campaign looks like.Matt Salzl, VP of Sales at Manta, a Boostability company, will help you find the best... [...]
Internal linking helps users and search engines to discover content and pages on your website to ultimately improve keyword rankings and organic traffic.Hallam’s Rachel Holey has published an article sharing nine practices to improve internal linking for SEO.She says, “If you take away all internal links from your website, your users and search engines will have a really hard time finding content and navigating to other pages.Even though internal linking is only one ranking factor, you can already tell how important it is.Below are just a handful of benefits of internal linking... [...]
Search Engine Journal has published a new podcast episode ‘Schema Strategy – How To Get More From The SERPs’ featuring Martha van Berkel, CoFounder and CEO of Schema App.Watch this podcast to learn the following:How internet connectivity differentiates from schema.How important is marking your site to reflect the actual content?Why schema drift is important.How important is it to match up the signals that Google’s reading?Two reasons to do structured data.Where’s a good place to start your site on schema?Other happenings in the product, PDP page, schema &... [...]
Rank Ranger has published a new podcast episode ‘7 Tips for PPC and SEO to Work Together’ featuring Jay Ratkowski.In this episode, Jay shares the following:Not viewing each other as competitorsCommon goals and taking credit for brand revenueUsing SEO to reduce PPC costsUsing PPC to test an SEO StrategyLanding page developmentUsing dynamic search campaigns to find keyword ideasKeyword level SERP features from your rank tracking tool.Rank Ranger [...]
Breadcrumbs are a local navigation system that shows the user their location on the website. You can typically find them at the top of the page, right above the title or hero image.Onely contributor Ania Siano has published an article explaining breadcrumbs and answering the question ‘Why Are Breadcrumbs Important for SEO?’.She says, “There is one key aspect to why breadcrumbs are useful from an SEO perspective. Breadcrumbs create an opportunity for additional internal linking, which can improve the crawlability of your website.With more internal links, your pages are easier... [...]