The term Surround Sound Marketing was coined by HubSpot. It refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results. Semrush contributor Patrick Herbert has published an article defining the marketer’s roadmap to Surround Sound SEO. He says, “Research shows that prospects visit an average of three websites before making a purchase, so the idea is to be in as many places as possible. The more people see your brand on trusted websites in the consideration stage, the more likely... [...]
Archive for the 'SEO Tips' Category
MOZ contributor Christopher Long has published an in-depth article dealing with Freshness & SEO sharing his rich search and SEO experience and experiments. He says, “This all started when we began to work with a large news publisher who was having trouble getting in Google’s Top Stories for highly competitive keywords. They were consistently finding that their content wasn’t able to get inclusion in this feature, and wanted to know why. Inclusion in “Top stories” We began to perform a lot of research around news outlets that seemed quite adept at getting included in Top Stories.... [...]
Digital Marketing Depot has published ‘Site Search 101: The Most Effective Content Marketing Tool’ e-book to help marketers create quality content. The DMD team says, “Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites. Once you understand how people are searching on your site, and the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster,... [...]
By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success. You’ll learn how to: Assess your competitive landscape. Build a scalable SEO content strategy. Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]
Semrush has published a new video ‘SEO for Beginners: Rank #1 In Google in 2022’ to help marketers improve their SEO rankings. The Semrush team says, “In this video, I’m going to walk you through the core pillars of every successful SEO campaign. But the first question is: What is SEO? It’s an acronym for “Search Engine Optimization.” And it’s the process of ranking web pages on the first page of Google’s organic search results. This process of SEO has four core pillars of success: 1. KEYWORDS Keywords are the foundation of every successful... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Zero Search Volume Keywords’ featuring Mark Williams Cook. The Rank Ranger team says, “Do you ignore zero volume keywords? If so, that could be a big mistake. That’s what I’m discussing today with a man who has 16 years of experience in SEO, having previously worked as a full time affiliate making and flipping websites. He’s currently the director of Candour, a digital agency based in Norwich in the UK. And he’s also the founder of Also Asked, a keyword research tool that served over... [...]
Search Engine Journal has published a new e-book ‘Mobile SEO: A Complete Guide’. The SEJ team says, “Practically everything you need to know about the massive opportunities in mobile search and how you can seize them to gain a competitive edge is right here. You’ll learn: The best practices for mobile optimization. WordPress plugins that make your site mobile-friendly. Why mobile and desktop rankings are different. Google’s mobile-friendly update and why it matters. Page Experience signals. What awesome examples of mobile landing pages look like.” Mobile SEO: A Complete... [...]
Ahrefs has published a new video ‘SEO Tips That Work (Even for Beginners)’ featuring Sam Oh. In this video, you’ll learn some SEO tips that work and are easy and fast to implement. Ahrefs [...]
Search Engine Journal contributor Brian Frederick has published an article featuring 15 project management platforms for SEO. He says, “We’ve compiled a list of some of the top ones. Below, you’ll find our choices for the 15 best PM tools with a brief overview of each, including pros and cons. 1. Asana The PM platform used by Search Engine Journal, Asana is a personal favourite. This cloud-based platform provides a virtual workspace from which your team and various stakeholders can collaborate. It’s useful for SEO and digital marketing because it allows you to clearly set and manage... [...]
SEO is the lifeblood of your marketing. By creating content that meets the SEO requirements, you can continue to get more and more traffic. Watch the latest video from Semrush ‘How to Create SEO Content (That Actually Ranks in 2022)’ to learn the strategies to create quality content. The Semrush team says, “In this video, I’m going to show you something that 99.9% of people ignore, but it produces massive SEO results. In fact, you’ll learn: – The two types of SEO content – How to target the RIGHT keywords – How to reverse engineer competitors –... [...]