Search Engine Journal has published a new podcast episode ‘How to Pick the Most SEO Friendly CMS For Your Website’. Loren Baker says, “You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website’s on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You’ll get insights into a good CMS that will cover... [...]

Search Engine Journal has published a new case study ‘Are Brand Keywords Valuable for Every Audience?’ Jonathan Kagan says, “If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column may throw you for a little bit of a loop. We’re talking about using ads to target brand searches – but only from those who don’t know the brand. Hear me out. I also thought the concept was illogical and went against industry best practices. But there is a way to make it work and make it purposeful. Interestingly, two... [...]

SEO is seen as one of the most important elements when it comes to promoting your business and reaching a wider audience. The SEO MBA contributor Tom Critchlow has published an in-depth article answering the question ‘Is SEO Worth It?’. He says, “There’s a problem of accountability in the SEO industry. I’m going to use a viral tweet to illustrate the problem – I’m not dunking on the author (tweets are always context free, especially viral ones) but I think it’s symptomatic of a very specific problem within the industry. The central problem is understanding what... [...]

SEO plays the most important role in your content marketing efforts. It helps you reach the people who are willing to consume the content you have created. Content Marketing Institute contributor Jim Yu has shared seven insights to help you improve your content marketing SEO in 2022. He says, “Given 71% of marketers says organic search play a role in their business intelligence, it’s important to learn as much as you can about how search connects to your business, target audience, and more. Here are seven areas to explore. 1. Market insights In HubSpot’s Not Another State of Marketing... [...]

Google Autocomplete feature can be used wisely to improve your SEO performance. It can be a part of your keyword and topic research processes. Search Engine Journal has published ‘Google Autocomplete: A Complete SEO Guide’ to help you use the Google Autocomplete for SEO. Sam Hollingsworth says, “Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete is. Best Ways to Use Google Autocomplete 1. Keyword Research It’s a long, tedious, and laborious... [...]

MOZ contributor Felicia Crawford has published ‘The Professional’s Guide to SEO: Link Building Sneak Preview’. She says, “Dive in for a glimpse at our newest guide, and as always, give us a shout on Twitter if you have any thoughts or recommendations — we love hearing from you! Link Building & Link Earning Tactics Measuring link building In this section, we explore approaches to measuring links and understanding which ones may make the biggest difference to traffic and rankings, along with business outcomes such as revenue. Once your link building strategy is set and... [...]

Limor Barenholtz, SEO Director at Similarweb has published the ‘Complete Guide to Creating a High Impact SEO Strategy’. This guide covers the following: * What is an SEO strategy? * Why is it important to set a clear SEO strategy? * 8 Steps to build an effective SEO strategy 1. Keyword research 2. Benchmark your current SEO performance vs. competitors 3. Site SEO audit 4. Build a solid SEO plan 5. Link building plan 6. Craft new compelling content 7. On-site SEO. Complete Guide to Creating a High Impact SEO Strategy Similarweb  [...]

Search Engine Journal has published a new e-book ‘SEO Strategy: A Full Year Blueprint’ featuring a 12-month plan broken down monthly to help strategize campaigns for you or your clients. The SEJ team says, “With this ebook, you will receive month-by-month guidance on how to improve website rankings and get ahead of your competitors. Month 1 — Onboarding Month 2 — Reporting, audits, and implementation Month 3 — Pillar content keyword research and content calendar Up to Month 12. Included is an editable 12-Month SEO Plan Template outlining the timing and tasks you need... [...]

HubSpot has published a new video tutorial ‘SEO Tips For Beginners | Rank #1 on Google in 2022’ to share some useful tactics to improve your Google search rankings. The HubSpot team says, “In this video we’re discussing SEO tips for beginners that will help you rank #1 on Google! SEO does not have to be intimidating or difficult if you are a beginner and want to learn how to optimize content yourself. We’re sharing tips and tools that you can start using today to set your business up for success.” HubSpot  [...]

An effective SEO strategy and a well-designed website that offers a great experience to your visitors – can lead your business to success. Go Fish Digital contributor Rachel Wock has shared five tips to level up your SEO and user experience together. She says, “Incorporating these UX tips from Go Fish Digital will help your site stand out in the search results while giving your visitors the best experience possible. If your site uses Shopify, consider also checking out our Ultimate Shopify SEO Checklist to ensure you’re tracking all the metrics available. 1. Make Your Navigation IntuitiveImagine... [...]