The term bounce rate refers to the percentage of visitors from an external source that land on a page and leave without navigating to another. Practical Ecommerce contributor Ann Smarty has published an article explaining what bounce rates mean for SEO. She says, “Bounce rate is a helpful metric only compared to other pages on your site — to identify (and understand) pages with an unusually high or low bounce rate. A high bounce rate could indicate a slow load, poor design, confusing content, or other flaws. (It could, again, also mean the page responded to visitors’ needs without having... [...]
Archive for the 'SEO Tips' Category
Semrush has published a new six-chapter guide ‘SEO for Beginners: A Guide to SEO & Why It Matters’ to help you better understand and improve your SEO performance. The guide covers the following chapters: Chapter 1: SEO & How It Works Chapter 2: Technical SEO Chapter 3: Keyword Research Chapter 4: On-Page SEO Chapter 5: Link Building Chapter 6: Measuring SEO Success. SEO for Beginners: A Guide to SEO & Why It Matters Semrush [...]
SEO expert Dan Rich has answered this important question ‘Are 301 Redirects Bad For SEO?’ in his latest blog post. He says, “Having a site full of 301 redirects shouldn’t cause any ranking issues, here are a few reasons why: 1. Redirects Don’t Cause You To Lose PageRank In the past (post-2016) if you redirected a page not all of the link authority (PageRank) would transfer over to the new URL. This means that the page would potentially not rank as well as it did prior to the redirect. As of July 2016, this is no longer the case, if you redirect a URL the full link authority... [...]
When it comes to achieving higher Google rankings, there are several elements you need to consider. Title tags are one of such elements. Search Engine Journal contributor Matt G. Southern has published an article answering the question ‘Are Title Tags A Google Ranking Factor?’ He says, “In this piece, we aim to answer those questions by investigating various claims and looking at on-the-record statements from Google. The Claim: Title Tags Are A Ranking Factor A page title is the text that appears in the <title> tag within the <head> element of an HTML document. When... [...]
Search Engine Journal is hosting a live podcast ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons on Friday, February 25, 2022, at 3 pm ET. Loren Baker says, “Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long-plays is easier said than done – or is it? Grant Simmons, Director of SEO at ClickFluent Consulting, will discuss how to position yourself as a thought leader for your department, clients, and shareholders,... [...]
MOZ has published new Whiteboard Friday video ‘Core Web Vitals: What Next?’ featuring Tom Capper. The MOZ team says, “The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals.” MOZ [...]
Search Engine Journal has published a new e-book ‘SEO Trends 2022, According to 44 Experts’ to help you discover the SEO trends for the coming year and make the most from your marketing efforts. Some of the trends covered in this ebook: User Intent Content Quality Localization Of SERPs & SERP Changes Images & Visual Content Automation. SEO Trends 2022, According to 44 Experts [Ebook] Search Engine Journal [...]
When it comes to promoting your products and services online, there always remains a doubt about which media to choose. In his latest video, Neil Patel has explained the pros and cons of paid ads and SEO for better lead generation. He says, “You can generate tons of leads through many different channels, but they aren’t all equal. The real question is, are paid ads or SEO better for lead generation?” Neil Patel’s Blog [...]
Search Engine Journal contributor Motoko Hunt has published a quick guide that covers everything you need to know when executing an international SEO strategy. She says, “In this post, I’ll cover some of the key areas of international SEO. What Are The Differences Between International & Regular SEO? The standard SEO best practices certainly are the foundation of international SEO as the search engine algorithms are very similar, if not the same, from country to country. I’d say that international SEO is built on standard SEO knowledge and skills. So, what makes international SEO... [...]
An effective SEO strategy can give an edge to your business by driving more traffic to your website. MOZ contributor Crystal Carter has published an article highlighting top tech SEO strategies for 2022 and beyond. She says, “Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future. Multimedia first Why... [...]