A title tag is an HTML code that contains a page title. The title is not visible on the page itself. You can only see it on the browser tab. Blogging Wizard contributor Ann Smarty has published a detailed article on making your page titles SEO-friendly. She says, “For usability, titles play a very distinct role: They help users distinguish a tab with the page they need in their browsers. Titles are also used in browser bookmarks, unless a user chooses to rename the saved page. Page titles are also used to generate social media snippets giving users basic page info before they decide if... [...]

By combining your content and SEO strategy, you can achieve your desired marketing goals. Content Marketing Institute contributor Eric Walter has shared three useful ways to make your content marketing and SEO strategies work together. He says, “Remember – it’s not about choosing content marketing over SEO. Instead of viewing the tactics as separate, the key is to take a holistic approach where SEO and content can work together in parallel, thus driving more engagement and conversions. Use the right data to create stronger content Yes, SEO does have a vital role to play in content success.... [...]

There are several elements that affect the SEO process. Social media platforms too hold a great influence on search engine optimization. MOZ contributor Sandra Potisek has published an article highlighting how social media trends can influence your SEO. She says, “If we compile a list of social media trends from the last couple of years and search for their related terms on Google Trends, we can spot a recurring pattern — search results for related terms increasing at the time of their social media trends going viral. Let’s take a look at a few examples. Little Moons @melika_zaidi Omg... [...]

SEO is a creative task that requires keeping observation and the ability to create a strong strategy. To succeed in SEO, you need to know what to and what to avoid. Search Engine Watch contributor Kris Jones has published an article highlighting SEO myths and sharing logical advice on the three things you should not do. He says, “In this post, I want to bring up and then dispel some of the myths surrounding Google’s bigger and more mainstream 2021 updates. So, here it is – the not-so-SEO checklist for your 2022. Here are three of the things you shouldn’t do. 1. Don’t prioritize Core... [...]

Transitions words such as ‘because’, ‘finally’, etc. help text flow from one idea to another while showing a clear relationship between sentences, paragraphs, subjects, actions, and concepts. Search Engine Journal contributor Julia McCoy has published an article on how  to use transition words to improve SEO performance. She says, “Let’s take a closer look at the different categories for transition words to see what they can do. Types of Transition Words with Examples and When to Use Them 1. Addition This type of transition is merging two or more ideas together... [...]

SEO is a dynamic process. There are several elements that affect the SEO process and the status of the organization matters a lot. Ahrefs contributor Michal Pecánek has published a new case study on ‘4 SEO Benefits of Going Public’. He says, “Going public is one of the rare occasions when even a relatively unknown company will get great media coverage. Basically, any media that reports about companies on the stock market is at play here. The direct SEO benefits of this coverage can be divided into three segments: backlinks to the customer-facing website, backlinks to investor... [...]

Seasonal SEO is the way your website performance and business is impacted by external predictable annual events such as Christmas, Easter, summer, winter, etc. Search Engine Journal contributor Sara Taher has published a comprehensive article on seasonal SEO tips and examples. She says, “Having a more detailed and deeper understanding of the impact of seasonality on SEO will help you make better business and marketing decisions. Do You Need To Think About Seasonality If You’re A B2B Business? I can hear some people saying, “My client(s) are B2B, so events like Christmas, Halloween,... [...]

Content Marketing Institute contributor Ann Smarty has published an article answering this essential question ‘Is There Such a Thing as the Best Word Count for SEO?’. She says, “Word count has usually been a contributing metric helping content marketers judge the quality of text-based content. Historically, some assume Google has been doing the same. Together with keyword density, word count has been assumed to be an SEO factor as part of educated theories: Google is a machine, and how else would a machine understand content quality? Word count seemed to be the only straightforward... [...]

SEO professionals still view the SEO process as a complex dance, but it could be a simple and practical framework for addressing challenges in various forms. Search Engine Journal is hosting a webinar ‘4-Step SEO Waltz: Tackle SEO Challenges Head-On’ on Wednesday, March 23, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar and learn the 4-step process that will help you tackle SEO challenges head-on as they arise. This 4-Step SEO Waltz takes you through: Visibility Diagnostics Iteration Monitoring Jamie Indigo and Michelle Race from Deepcrawl will walk you through... [...]

With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips From Experts’ on Wednesday, April 6, 2021, at 2.00 pm ET. The SEJ team says, “Join our webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies... [...]