Your content plays the most important role when it comes to SEO performance. According to SEJ’s Matt Southern, by bolding important pieces of text in a paragraph, you can improve a webpage’s SEO and make the content easier for Google to understand. Matt has cited Google’s John Mueller’s in his article. He says, “Mueller adds that Google can usually figure out what’s important on its own, but bolded text makes the message more clear. “So usually we do try to understand what the content is about on a web page, and we look at different things to try to figure out... [...]

By optimizing your content for various online platforms, you can continue to achieve the best results from your content marketing effort. Search Engine Journal contributor Lily Ray has published a guide ‘Optimizing for Google News, Top Stories, and Discover’. She says, “Optimizing sites to appear in Google News, Top Stories, and Google Discover is unique in many ways from the process of earning rankings in the 10 blue organic links. This is because Google uses a variety of different organic SERP features to display recent or newsworthy content, each of which comes with its... [...]

Keyword clustering is a practice SEOs use to segment target search terms into groups (clusters) relevant to each page of the website. It is a fully automated process performed by keyword clustering tools. Search Engine Journal contributor Manick Bhan has published a comprehensive article on keyword clusters and how to use them. He says, “In order to harness the power of keyword clusters, it’s important to note that this strategy takes way more time and resources than a one-and-done approach to website optimization. It requires more keyword research, more content creation, and more work... [...]

SEO is an important element for your business growth. With a strong SEO strategy, you can continue to attract more web traffic and close more sales. Ahrefs has published a new video ‘5 Things in SEO that Aren’t Important’ to help you ignore unnecessary things in SEO. In this video, you’ll find out which 5 things in SEO that don’t matter and where you should focus your time and efforts instead. Ahrefs  [...]

SEO is an ongoing process. You need to continuously try new tactics to improve your web traffic and SEO is the key technique in getting more and more traffic. Search Engine Journal contributor Sam Hollingsworth has shared a list of 12 completely outdated SEO practices you should avoid. He says, “In this post, we’ll discuss the outdated SEO and marketing tactics that you should remove from your marketing playbook. 1. Misusing Keywords There are so many ways webmasters and marketers continue to misunderstand keywords’ role in general SEO initiatives, and how they should be used in the day-to-day... [...]

An external linking strategy is a process of following external linking best practices to benefit your website. HubSpot founder Dharmesh Shah has shared seven external linking best practices for SEO. He says, “According to Google, linking is one of the most important factors for achieving high rankings, you must understand how to use external linking to your advantage. Here are key external linking best practices to adopt. 1. Make the links relevant. When adding external links, don’t just add links for the sake of it. Instead, add links that direct readers to relevant content. Good external... [...]

Google continues to regularly update its algorithm. Adjusting to these constant changes is about more than just optimizing your content for the SERPs. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2.00 pm ET. The SEJ team says, “Join us for our next Search Engine Journal webinar on Wednesday, December 15 at 2 p.m. ET with Mordy Oberstein, Head of Communications at Semrush, to learn how to improve the SEO of your landing pages and increase conversions, today. You’ll learn: The best content... [...]

MOZ gas published one more best of Whiteboard Friday video ‘How to Explain Domain Authority to a Non-SEO’ featuring Andy Crestodina. The MOZ team says, “Next up in our top three 2021 Whiteboard Friday episodes, in this installment from February, Andy Crestodina walks through how to get your message across successfully if you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience.” MOZ  [...]

Whatever your business may be, the inclusion of quality video content helps you boost it. In e-commerce too, you can grow your sales with video integration. TechBullion contributor Luke Fitzpatrick has shared seven e-commerce video SEO tips. He says, “Research suggests that video search results have a 41% higher CTR and they are 50% more likely to be ranked in the organic search results. Video SEO strategy is not the same as regular SEO, and it has changed significantly in the last couple of years. You can gain high rankings on competitive keywords using videos on universal search. Here... [...]

SEO is the lifeblood of your business today. It helps you fare better in the search engine results and reach more customers online. Rank Ranger contributor Liraz Postan has shared some useful tips for WordPress SEO optimization. She says, “There’s no doubt that WordPress is the best choice if you’re looking to optimize your website for search engines and your designated audience. Below, let’s have a look at several effective tips on how you can achieve this goal. SETTING UP THE BASICS Anyone who’s heard of SEO will jump over to keyword research and other common optimization... [...]