Search Engine Roundtable’s Barry Schwartz has published a post citing Google’s John Mueller. The post is about the impact of popular WordPress themes in Google Search. Here’s what Mueller has to say on this.  [...]

A well-planned SEO strategy can lead your business to achieve newer heights. By selecting the right SEO tools you can make the most from your SEO efforts. There are a number of SEO tools available on the Internet. SEOSLY’s Olga Zarzeczn has published a comprehensive list of SEO tools to help you choose the right tools for your business. She says, “My goal with this article is to share with you probably the most comprehensive but yet simple list of SEO tools that are indeed worth checking out. Here are a few things to keep in mind regarding this list: Some tools fall into multiple categories... [...]

Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO. Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. Search Engine Journal is hosting a webinar ‘Keyword Research for SEO: Best Practices & Top Tips’ on Wednesday, November 3, 2021, at 2.00 pm ET. The SEJ team says, “We’ll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what... [...]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing. Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021. The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at Semrush Get insights on: Why Google decided... [...]

Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for. Semrush is hosting a webinar ‘Purpose-Driven Content and SEO: A Modern Strategy to Drive Organic Traffic and Conversions’ on Thursday, November 4, 2021. The Semrush team says, “Interested in generating specific ideas for building a purpose-driven content campaign for your brand? Tell us about your brand mission in the registration form below and get a chance to participate in the purpose-driven content teardown by Dale during the... [...]

SEO continues to change with advances in search algorithm design. You need to keep your SEO strategies updated for better results. Vertical Leap contributor Gemma Scarth has shared four biggest challenges in SEO right now. She says, “Aside from the high volume of major algorithm updates, we’ve also had big technology announcements from Google and a preview of what the next chapter in search will look like. In this article, we explore how the latest changes in search create new challenges for SEOs and make some older ones even trickier to deal with. 1. UX becoming a top ranking factor With... [...]

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Search Engine Land is hosting a webinar ‘How to Achieve Consistent SEO Gains’ on Thursday, November 4, 2021. The SEL team says,  “Join iQuanti’s Wayne Cichanski VP, search and site experience, as he reveals common SEO mistakes and what it takes to achieve consistent organic growth. Key takeaways: Why SEO programs under-achieve and how to address... [...]

Search Engine Journal contributor Manick Bhan has published ‘A Technical Guide to Google’s PageSpeed Insights Reports’. He says, “PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Screenshot from PageSpeed Insights, October 2021 The tool also identifies opportunities for optimization and makes specific recommendations for improvement. Screenshot from PageSpeed Insights, October 2021 PageSpeed Insights is one of many page speed audit tools available... [...]

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says, “The Claim: Click-Through Rate (CTR) as a Ranking Factor This one has been a hotly contested topic almost as long as we’ve practiced SEO. In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued... [...]

While creating new content, one of the most important things you need to be considerate about is SEO. You should be creating Google-friendly content so that it reaches your target audience. Content Marketing Institute contributor Mike Murray has shared four useful ideas to help you create Google-friendly page titles for better SEO performance. He says, “If you want to give your page titles a better chance of showing up on SERPs the way you intended it to, try these suggestions. 1. Avoid half-empty HTML titles Google says one of its triggers for rewriting page titles is half empty HTML titles.... [...]