Searchmetrics’ Jordan Koene has published a new podcast episode ‘Securing SEO Resources’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning. In the final instalment of the SEO Planning Series they talk about resources. Whether budget, people, tools or external support your SEO resources should always be aligned to your goals and enable you to reach them. Want to have more influence as an In-house... [...]

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at three strategies to elevate some of those signals in the eyes of Google. 1. Increase topic depth with semantic SEO Although Google once looked only for keywords used to search, its natural language processing models now understand how search queries... [...]

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing on-page SEO and local business listings Analyzing and developing a reputation and reviews strategy Analyzing local business content and creating a publishing strategy Crafting a robust local marketing strategy Local search automation, analytics,... [...]

Search Engine Journal has published a new guide called ‘How to Do Keyword Research for SEO: The Ultimate Guide’. The SEJ team says, “Get guidance and answers on how to get it right with our latest ebook, How to Do Keyword Research for SEO: The Ultimate Guide. Covering best practices for performing keyword research today, this guide will answer questions like: What is keyword research, and why is it important? How difficult is it to rank for a keyword? How much traffic will I get from this keyword? What kind of tools should I use for keyword research? Together with our partners,... [...]

There are several website elements that affect your website’s performance. Your website design and various tags can help you improve your SEO rankings. Search Engine Journal contributor Roger Montti has published an article on how your website theme affects SEO performance. He says, “Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen. Mueller said: “It’s easy to consider website themes as just a splash of color on top of a finished structure. But... [...]

MOZ has published a new Whiteboard Friday video titled ‘Cannibalization’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!” MOZ  [...]

MOZ’s Peter J. Meyers has published a case study entitled ‘Tackling 8,000 Title Tag Rewrites’. He says, “I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to fix bad rewrites. As an author, I take titles pretty personally. Imagine if you wrote this masterpiece: … and then you ended up with a Google result... [...]

SERP analysis is the process of breaking down the top-ranking pages in the SERP (search engine results page) to understand the search intent for the keyword you want to rank for. Rank Ranger contributor Darrell Mordecai has published an in-depth article on performing SERP analysis. He says, “Think of a search engine as an intelligent library. In other words, it does more than just house content. It also brings relevant content to its users and answers their questions. Now, I’m sure you understand that already but it’s important to appreciate this point. For search engines to match content... [...]

Your website’s SEO success depends on factors such as high-quality content, effective keywords, useful backlinks, security, crawlability, and loading speed. Digital Marketing Depot has published a new guide ‘Accelerate Your SEO Success – SEO Data is the Key’ to help you achieve SEO success. The DMD team says, “Since the pandemic began last year, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers. Regardless of whether this is sustained, or if it eventually normalizes, companies... [...]

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. There are different types of SEO you should know. Seer Interactive contributor Jennifer Hester has published an article highlighting On-Page, Off-Page & Local SEO. She says, “At a high level, there are five different types of SEO to learn about in order to optimize your website thoroughly: On-Page SEO Off-Page SEO Local SEO International SEO Technical SEO Memorize these five types now; there’s going to be a quiz! No, not really, but to learn more about each... [...]