Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Things are changing fast in digital marketing, but some concepts seem to have real staying power. Take, for example, the humble corporate blog and its editorial calendar. Studies show the vast majority of marketers rely on them… But should they? In our first-ever Take 10 webinar, we’re joined by Ryan Brock, author of Pillar-Based Marketing, as he attempts to make a bulletproof case for ditching the editorial... [...]
Archive for the 'SEO Tips' Category
Google Trends provides real-time insights into search behavior, allowing users to track the popularity of topics and keywords over time. It’s a powerful tool for identifying emerging trends, understanding audience interests, and making data-driven decisions for content and marketing strategies. Google Search Central has published a new video ‘Google Trends walkthrough’. The GSC team says, “Discover how to compare search terms and topics trending in Google Search and Youtube with Daniel Waisberg, a Search Advocate at Google, and Hadas Jacobi, a software engineer... [...]
Links play a crucial role in improving organic search results by signaling content relevance and authority to search engines, thus boosting a site’s ranking. High-quality backlinks from reputable sources enhance credibility, driving more traffic and improving visibility in search engine results pages (SERPs). MOZ has published the latest Whiteboard Friday video ‘How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching... [...]
Canonical URLs are used to indicate the preferred version of a webpage when multiple URLs have similar or identical content. They help search engines avoid duplicate content issues, improving SEO by consolidating ranking signals to a single URL. Semrush has published ‘Canonical URLs: A Beginner’s Guide to Canonical Tags’. Rachel Handley says, “Canonical tags are a valuable deduplication tool. They can resolve issues with duplicate content (or near-identical pages) you need to keep. For example: American English and British English versions of the same page Parameterized... [...]
Search Engine Journal contributor Angie Nikoleychuk has published an article featuring useful insights from the State Of SEO Report. She says, “In 2023, 13.8% of SEO pros said content creation was the top challenge for SEO professionals. However, in 2024, 22.2% (up from 8.6% in 2023) of all SEO practitioners surveyed revealed that algorithm changes have become the primary concern. In fact, 30.2% of those we asked pointed to core and general algorithm updates as the main source of traffic instability over the last 12 months. This finding is in stark contrast to 2023, where 55.9%... [...]
Search intent refers to the underlying goal or purpose a user has when entering a query into a search engine. It helps determine the most relevant results by understanding whether the user is seeking information, making a purchase, or looking for a specific website. MOZ has published the latest Whiteboard Friday video ‘Search Intent and the Organic Funnel’ featuring Tom Capper. In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research. MOZ [...]
Crawling in SEO refers to the process by which search engines systematically browse the web to discover and index content. Efficient crawling ensures that your website’s pages are properly indexed, improving their visibility in search engine results. Google Search Central has published a new video ‘Crawling smarter, not harder’. The GSC team says, “In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what’s challenging about crawling the web nowadays, and how search... [...]
It’s a bold claim for X Ranker 360 to make, isn’t it? Its creators took time to learn how to make it happen. Not only did they figure it out, but they also developed this automated, 4-step, web-based software to do the job for you. Starting today, you can take advantage of this software at a significantly reduced price with the launch of version 2.0. X Ranker 360 is the only online application that assures your videos will make it to Google’s first page, without wasting any of your time or effort. The idea behind this tool is relatively straightforward. Typically, people choose... [...]
Breadcrumbs are navigational aids that show users their location within a website’s hierarchy, enhancing the user experience. They also improve SEO by providing search engines with a clearer understanding of your site’s structure, potentially boosting your search rankings. The search Engine Journal Editorial team has published an article explaining why breadcrumbs matter in SEO, The SEJ team says, “Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake.... [...]
This is a reminder for the SEJ webinar to be held on August 7, 2024. New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of... [...]