Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘SEO Experts Gather for a Candid Chat About Search’. Ben Steele says, “Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the action. Apart from the usual faces, Oberstein and Crystal Carter, Head Of SEO Communications, it was a powerhouse... [...]
Archive for the 'SEO Tips' Category
A well-allocated SEO budget is crucial for improving website visibility, driving organic traffic, and staying competitive in search rankings. Investing in SEO ensures long-term growth by enhancing brand presence and attracting high-quality leads. HubSpot contributor Sam Lauron has published an article featuring seven useful steps to create an SEO budget for maximum ROI. She says, “A well-rounded SEO strategy involves a range of tactics, most of which fall under one of these categories: On-page SEO. Focuses on content and page optimizations that help a site rank for certain keywords. Off-page... [...]
International SEO optimizes your website for search engines across different countries and languages, ensuring visibility and relevance in global markets. It involves strategies like hreflang tags, localized content, and region-specific keywords. MOZ has published the latest Whiteboard Friday video ‘International SEO’ featuring Tanvir Ali. The MOZ team says, “Today we’re going to be discussing international SEO from the lens of tech SEO and data. So why is international SEO and targeting important? It’s not only important for... [...]
Multilingual SEO and keyword research involve optimizing content for different languages and regions, ensuring that keywords resonate with local audiences. This strategy enhances global reach by improving visibility in diverse markets and search engines. Sitebulb contributor Veruska Anconitano has published an article explaining multilingual SEO and keyword research. She says, “In this article, I’ll guide you through tackling multilingual keyword research and SEO to help your business reach a global audience effectively. From the initial considerations to the effective step-by-step process... [...]
AI-driven SEO traffic losses occur when search engine algorithms prioritize AI-generated content or new ranking factors, causing traditional sites to lose visibility. This shift highlights the need for businesses to adapt their SEO strategies to stay competitive in an evolving digital landscape. Search Engine Land contributor Adam Tanguay has published an article featuring He says, “No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. Here’s how we’re approaching each. 1. Digital PR and content distribution For... [...]
AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. Search Engine Journal is hosting a webinar ‘AI & Automation For SEO: Scale Efforts And Drive Revenue’ on Wednesday, October 9, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we explore how to automate SEO strategy and implementation, saving time, money, and resources, while also delivering maximum... [...]
Link building is crucial for improving a website’s search engine ranking and driving organic traffic. It helps establish credibility and authority by connecting with high-quality, relevant external sites. Search Engine Journal is hosting a webinar ‘The Lord of The Links: Links of Power’ on Wednesday, October 23, 2024, at 2.00 pm ET. The SEJ team says, “Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign, step-by-step. Along the journey, we will show you everything you need... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Paul Andre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape... [...]
URL parameter handling involves managing query strings in a URL to pass data between webpages or applications. Proper handling ensures efficient data retrieval, security, and prevents issues like broken links or malicious attacks. Search Engine Journal contributor Jes Scholz has published ‘The Expert SEO Guide To URL Parameter Handling’. She says, “In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent... [...]
Backlink Gap Analysis identifies missing backlink opportunities by comparing a website’s link profile with its competitors. It helps businesses improve SEO performance by targeting high-quality sites where competitors have links but they do not. Similarweb contributor Darrell Mordecai has published ‘Backlink Gap Analysis: The Complete Guide’. She says, “SEO is competitive and to rank your content, you must find a way to stand out. One way to do that is to build authority through link building. But since link building requires resources, if you want to build a successful backlink... [...]