SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings. Search Engine Journal contributor Ben Steele has published an article on building AI best practices for SEO. He says, “To compete in search environments built on AI algorithms and with user-facing generative AI features, SEO professionals must learn how the technology works. You need to know how to interact with AI... [...]

Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The MOZ team says, “Hey everybody, Navah Hopkins from Optmyzr here, and I am thrilled to bring you a Whiteboard Friday on one of my biggest passion topics — turning your offering into helping people. Because let’s... [...]

The marketing ecosystem in 2024 heavily influences SEO, with integrated strategies across social media, content marketing, and paid ads boosting organic search rankings. Collaborative efforts enhance visibility, making SEO a dynamic and interconnected discipline. MOZ has published the latest Whiteboard Friday video ‘Your Marketing Ecosystem’s Impact on SEO’ featuring Amanda Jordan. The MOZ team says, “Today we’re going to be talking about your marketing ecosystem and the impact it has on your SEO when we talk about our marketing... [...]

Watch Search Engine Journal’s on-demand webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their local SEO. Insights on tactics that can improve your online visibility instantly. How local search has changed recently, and what you need to do to adjust your strategies. With Uberall’s Matt Coghlan and Sebastian Hauch,... [...]

Using AI for keyword research allows marketers to uncover high-impact keywords by analyzing vast datasets quickly, identifying trends, and predicting user intent. This enhances SEO strategies by focusing on keywords with the highest potential for driving targeted traffic. Semrush has published a new video ‘Find Your Top Keywords with AI’. The Semrush team says, “Ever wondered how to identify the best keywords, specifically for your website? We’re walking you through how Semrush personalizes these metrics specifically for your domain, giving you an edge over competitors.... [...]

Semrush has published a new video ‘How to Use Keyword Search Intent for SEO Success’. The Semrush team says, “Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better. We’ll explore the four types of search intent—informational, transactional, commercial, and navigational—and how to match them with the right content. Using a practical example from Chewy.com, you’ll see how to implement these strategies effectively.” Semrush    [...]

Keyword research is crucial for understanding what your audience is searching for, enabling you to optimize content for visibility and relevance. It helps in driving targeted traffic to your site, improving both SEO and user engagement. MOZ has published the latest Whiteboard Friday video ‘6 Underrated Keyword Research Methods’ featuring Sofia Tyson. This video covers the following: Target competitor-branded keywords Use listening and intelligence tools Implement structured feedback groups Apply modifiers to seed keywords Map content to funnel... [...]

Google Search Central has published a new video ‘Working With Search Console API’. The GSC team says, “Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he’d like to see coming to the Search Console API.”  [...]

Google Search Central has published a new video ‘Help! Google Search isn’t indexing my pages’. The GSC team says, “Welcome back to SEO Made Easy! In this episode, Search Relations Advocate, Martin Splitt, discusses why Search Console may display some of your website pages as ‘Discovered – currently not indexed’ and what you can do to remedy the issue. Watch along and don’t forget to subscribe for more SEO tips.”  [...]

Search Engine Journal has published its fourth annual State of SEO Report titled ‘State of SEO 2025’. The SEJ team says, “Our fourth annual State of SEO Report is here! It’s packed with valuable insights, emerging trends, and actionable strategies for SEO and marketing teams to elevate their strategy and adapt to changing times. We surveyed nearly 1,000 SEO professionals just like you, from various backgrounds, jobs, levels of experience and income to identify the latest trends and evolutions within the industry. Now, we’re ready to share the results with you. Uncover the... [...]