MOZ columnist  Britney Muller has shared the first chapter from the ‘Beginner’s Guide to SEO’. The chapter covers the basics of Search Engine Optimization (SEO) amd its importance. Muller says, “Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly’. The MOZ team says, “Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and... [...]

Deciding budget for Search Engine Optimization (SEO) is a tough task for most brands. There cannot be a one solution to budgeting and it varies from company to company. Forbes contributor Jayson DeMers has shared a five-step process to make sure you are not overpaying for your SEO. DeMers says, “While there are many excellent resources that can help you learn the basics of SEO, many entrepreneurs prefer to outsource their SEO campaign to a vendor. Though they typically cost somewhere between $1,000 to $10,000 a month, the good ones are worth it. But what if you’re unknowingly overpaying... [...]

Your content plays the vital role in getting good search engine ranks. Apart from content, your techniques to get your sites rank high also matters. Search Engine Land columnist Ryan Shelley has posted an article on how these techniques, i.e. technical SEO can help you get good search engine rankings. Shelley says, “Technical SEO can help your site in the age of semantic search in a number of ways: Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone... [...]

Search Engine Land columnist Eric Enge has shared a case study defending the combination of on-page and off-page SEO for better results. Enge says, “I encounter many people who believe the basic blocking and tackling of search engine optimization(SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe... [...]

With the changing algorithms and policies of the search engines, marketers need to devise new strategies to keep earning the same results in the search engine rankings. Econsultancy’s Nikki Gilliland has shared three tips for creating an evergreen SEO strategy. Gilliland says, “There are many digital trends that are likely to impact SEO in 2018.  You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too. Monitoring market adoption Instead... [...]

App development has become one of the most used tactic with the increased usage of mobile devices. According to different surveys, people are becoming choosy over selection of the apps and they want the best ones only. Search Engine Land columnist Brian Solis has shared four to help marketers design their app so that it helps enhance users’productivity resulting into wider app popularity. Solis says, “Recently, Google reported 80 percent of users churn within three months of downloading an app. Let’s take a look at four new growth trends in mobile app discovery. Mobile app discovery... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Does It Mean to “Write for SEO” in 2018?’. The MOZ team says, “”Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized. In this edition of... [...]

HubSpot has published a free ebook titled “20 SEO Myths to Leave Behind in 2018”. Lindsay Kolowich says, “Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of legend. In our new guide, 20 SEO Myths to Leave Behind in 2018, we revisit some of the SEO trends that should continue to guide your... [...]

The MOZ team has published a case study on “How Is Google’s New Questions and Answers Feature Being Used”. Miriam Ellis says, “Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worked in Q&A forums... [...]