Quality links help your site indexed well in the search engines. Internal linking also helps your sites to be authentic. All the search engines consider quality links as one of the important parameters while ranking the sites. Search Engine Land columnist Chris Long has shared three ways to help marketers improve link equity and improve their search engine rankings. Long says, “For many websites, there is a big opportunity to improve upon the link equity that has already been established. The best part about all of this is that these issues can be addressed internally, as opposed to link... [...]

An effectively designed website helps you capture more visitors and keep them coming. The site design also plays an important role in strengthening the organic search performance for better performance. Gabriel Shaoolian has shared four tips to improve website design and SEO in his recent article on Forbes. Shaoolian says, “At our digital agency, we work with clients across industries to design and develop websites that are built with SEO best practices in mind. Our marketing strategists are involved in design and redesign projects from the beginning, collaborating with the designer to... [...]

Laura Hampton of Impression has published an interview with Murray, EMEA Product Marketing Manager at Microsoft Bing. In the interview Murray has clarified the importance of links in the ranking factor. Murray says, ““There’s good reason why links have served their purpose up until now and I think they will continue to do so. But what we’re going to see is that, as the amount of data that we are able to gather and understand about users – through things like their search history and their live data such as geolocation, or maybe social context of who they might be surrounding themselves... [...]

SEO requires constant attention and monitoring as it takes care of your brand’s image over the Internet. Most marketers keep track of the latest SEO advancements and the search engine algorithm changes to keep their SEO up to date. In her recent post MOZ columnist Britney Muller has shared five steps to effectively prioritize your SEO tasks. She has also shared a free SEO prioritization worksheet in the article. Muller says, “Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled... [...]

SEO and tactics to achieve good rankings keep evolving. Any business today needs to have a strong presence in the search engines for which you should keep trying for getting your sites and blogs indexed. Forbes contributor Jayson DeMers has shared an article aimed at helping marketers know the present status of SEO and how to treat it. DeMers says, “If you’re a business owner that’s paid attention to marketing and advertising trends of the past couple of decades, you know how big search engine optimization (SEO) has become. Some business owners felt it was a fad, and that within a few... [...]

HubSpot has released a free guide to Search Engine Optimization in 2017. The guide is created by HubSpot and OnPage.org who have teamed up to help marketers build an SEO strategy from the ground up. ‘Search Engine Optimization in 2017’ Contents The ins and outs of how search engines work, and what it takes to rank in them How to structure your web pages for maximum on-page SEO How to gain inbound links to your site for improved off-page SEO How to identify the keywords your target audience is searching for Which performance indicators to track when analyzing SEO performance The keys... [...]

Apart from word of mouth, search engines are the more important source for getting traffic to your blogs. With right keyword targeting and care for quality content you can make your blog stand out in the search. Kristopher Jones from Search Engine Land has shared five common mistakes that the bloggers make and due to which their blog’s SEO performance is hindered. On ‘unoptimized keyword structures’, Jones says, “Bloggers often fail to optimize their headers, meta tags and content with targeted keyword phrases. Consider the fact that specific keyword phrases will often be... [...]

Regular SEO content audits help you keep your content fit to the web and what the web users want. It enhances the quality of your content and tells you about the kind of content you should produce more. Search Engine Land columnist Thomas Stern has shared an artical to guide marketers conduct effective SEO content audits. Stern says, “Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not... [...]

For anybody who is into business, mobile matters. More than 80% of internet users own a smartphone. And 71% of marketers believe mobile marketing is core to their business. Econsultancy columnist Ben Davis has brought forward the answers to six significant questions related to mobile SEO. Davis says, “We’re starting a new series of ‘ask the experts’ articles on the Econsultancy blog. For our first installment, we’ve caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight... [...]

Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business. SEO is an altogether separate industry now with which you can build a brand and help it grow. Business.com writer Lucas Bikowski has shared five strategies to help marketers create successful SEO campaigns for their businesses. Bikowski  says, “Below are five easy tips to ensure that you can avoid poorly optimized SEO and maintain a successful SEO campaign. Optimize your images When... [...]