Quality content is the soul of your site but it also needs to address the requirements set by the search engine algorithms. It is important that the content matches with the algorithm criteria and gets visible as it is fresh. Search Engine Land columnist Kristopher Jones has shared seven marketing and promotion tactics to help marketers get their content discovered. Jones says, “Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation. Let’s look at seven tried-and-true... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘How to Discover Featured Snippet Opportunities’. The MOZ team says, “Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz’s resident SEO and mini-pig advocate, Britney Muller. She covers the... [...]

Search Engine Optimization is an essential but challenging task. With the changing algorithms, it becomes a tough task for the webmasters to keep their sites up in search. Entrepreneur columnist Brendan M. Egan has shared five strategies to help brands strengthen their SEO efforts. Egan says, “Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget” excuse to justify their decision to ignore... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]

As we all know content plays vital role in helping your sites feature in the search engines. Quality and timely content is something that influences search engines. Copyblogger contributor Sonia Simone has posted about the three content and SEO myths that exist in our minds. Simone says, “There’s a major misunderstanding that underlies all of these small ones: that you have to prioritize SEO over your audience in order to get good results on the SERPs. Consider Mark Schaefer’s recent statement: “I never stood out as a voice in the industry until I stopped being a slave to Google. Be... [...]

With the change in the search engine algorithms you might have faced a drop in the traffic that comes to you through SEO. MOZ columnist Daniel Marks has answers eleven questions that deal with the SEO traffic drop. Marks says, “Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so. Is it just normal noise? Before you sound the alarm and get lost down a rabbit hole, you should make sure that the drop you’re seeing is actually real.... [...]

SEO professionals use Blackhat SEO and White hat SEO techniques to get their sites listed in the search engines. Among these two, Blackhat SEO techniques are the negative one to boost your SEO performance. The HowToSpotter team has listed five Blackhat SEO techniques that can hurt their websites. HowToSpotter team says, “If any of the search engines (especially Google) find you violating their terms, the first thing they do is ensure that your website doesn’t appear anywhere on the first few pages of the search results. That means that all your optimization resulted merely in a waste... [...]

With continuous updates coming from the search giants it is very important to keep your sites in tune with the latest algorithms. Search Engine Land columnist Eric Enge has shared some tips on how to find out how Google treats your web pages in terms of keywords. Enge says, “Just because you create webpages targeting a certain keyword phrase or in a specific topic area does not mean you will rank for those terms.  In short, we don’t know if Google is “buying” it. Let’s set the context here: You want to rank for a specific search phrase but currently, do not. Google is ranking your... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How (and Whether) to Invest in and Structure Online Communities’. The MOZ team says, “Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch? Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both?... [...]

Search Engine Optimization (SEO) is itself a challenging domain with the continuous updates in the search engine algorithms. MOZ columnist Serge Stefoglo has shared an article focusing the three challenges SEOs face and how they can deal with them. Stefoglo says, “I would enjoy starting a conversation around these challenges with any of you so please grab me at SearchLove (plug: our San Diego conference is selling out quickly and is my favorite) or MozCon to bounce off more ideas! 1. My client doesn’t understand the value of SEO and it’s difficult to prove ROI The value of SEO is... [...]