It requires proper knowledge and continuous efforts to keep your sites ranked well in Google results. SEO plays a pivotal role in running an online business. Business.com writer Lucas Bikowski has shared five tips to improve your website’s Google rankings. Bikowski says, “SEO is all about ranking. Everyone wants to have their website listed in pole position in Google’s search results. This is the aim. It is human nature to start at the top and read downward, the way you were taught to read as a child. It is automatic. To get to No. 1, follow these basic yet crucial steps. Keywords Google... [...]

SEO presents constant challenges and requires improvement at every stage. From link building to paid SEO, marketers have to keep themselves busy improving their web presence. Search Engine Land columnist Kristopher Jones has published an article justifying user-friendly interlinking for SEO improvement. Jones says, “At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running... [...]

Getting new and constant visitors is a challenge for a website. In such a scenario, if a site gets 100,000 visitors in 12 months, it is a good record. Search Engine Land columnist Andrew Dennis has published a study of how he used to successfully build up traffic for a brand-new website. Dennis says, “You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today,... [...]

MOZ writer Joy Hopkins has shared five tips for the SEO service providers so that they can show their clients ROI from the local SEO. Hopkins says, “If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they’re getting value from it? There’s a lot to dig into with this topic — I included a full six pages on it in my training. Today I wanted to share some of the most successful tips that I use with my own clients. 1. Stop sending automated Google Analytics reports If the goal is to show the customer what they’re getting... [...]

SEO plays the pivotal role in helping webmasters get traffic to their web properties. Right search optimization techniques are the key to getting more and more visitors. MOZ writer Tom Capper has shared four SEO techniques to get more traffic. Capper says, “In this post, I’m going to briefly outline four simple tactics for building your relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher. And none of them require building a single link, or making any changes to your existing pages. 1. Conquer neighboring territories This is a business... [...]

It is critical to know how you should treat technical & non-technical SEO. A right SEO strategy can help you improve your rankings and empower your ROI. Search Engine Land columnist Jim Yu has shared five ways to balance them rightly. Yu says, “Technical and non-technical should never be pitted against one another, as both are critical to the health of your site and the success of your campaigns. Technical SEO is the framework on which truly great content is built, ensuring that each piece is structured and optimized for search engine discoverability and human consumption. Here are a... [...]

Econsultancy has published the ‘SEO Best Practice: Link building’ guide. It features useful lessons on search engine optimization. The Econsultancy team says, “The SEO Best Practice: Link Building Guide is part of Econsultancy’s renowned SEO Best Practice Guide and contains everything you need to know about search engine optimization, whether you work for an in-house client team, independently or for an agency. Built on the foundations of our previous, highly-esteemed report by digital marketing author and trainer Dr Dave Chaffey, this document will help you understand... [...]

Enterprise SEO marketing requires high and granular level strategies to improve revenue for large organizations. MOZ writer Jared Gardner has shared an article with three Enterprise SEO success tips. Gardner says, “When working with an enterprise organization, there are three major areas to address in order to minimize internal SEO challenges and to see real follow-through in implementing high-value SEO ideas, strategies, and tactics. 1. Create a culture of SEO through visibility SEO can’t succeed in a silo. To get your strategies implemented, you will need full participation and cooperation... [...]

For those involved in the Software-as-a-Service (SaaS) businesses, SEO plays a pivotal role to reach out new customers and expand their business. Search Engine Land columnist Janet Driscoll Miller has shared six tips that can help the SaaS business owners smoothly handle the SEO tasks. Miller says, “Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey. Based on this experience and what I’ve seen since, I want... [...]

In the era of content marketing, delivery becomes important and without the search engines, content delivery could become a challenge. It means that you should make sure that the search engines like you content. CMI’s Matt Press has shared a three-step explanation to find out how Google treats you content. Matt says, “You’ve written an article. It’s good, but it’s not delivering any results. Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results. I was in the same spot a little bit ago after writing a lengthy article on “trade... [...]