App development has become one of the most used tactic with the increased usage of mobile devices. According to different surveys, people are becoming choosy over selection of the apps and they want the best ones only. Search Engine Land columnist Brian Solis has shared four to help marketers design their app so that it helps enhance users’productivity resulting into wider app popularity. Solis says, “Recently, Google reported 80 percent of users churn within three months of downloading an app. Let’s take a look at four new growth trends in mobile app discovery. Mobile app discovery... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Does It Mean to “Write for SEO” in 2018?’. The MOZ team says, “”Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized. In this edition of... [...]

HubSpot has published a free ebook titled “20 SEO Myths to Leave Behind in 2018”. Lindsay Kolowich says, “Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of legend. In our new guide, 20 SEO Myths to Leave Behind in 2018, we revisit some of the SEO trends that should continue to guide your... [...]

The MOZ team has published a case study on “How Is Google’s New Questions and Answers Feature Being Used”. Miriam Ellis says, “Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worked in Q&A forums... [...]

Content Marketing Institute is hosting a webinar on ‘How to Use Search Data to Audit Your Content’ on Wednesday, January 31 at 2.00 pm EDT. Jasleen Kals, Content Experience Manager, Searchmetrics and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “Do you know your audience? As the search space gets smaller, and the queries grow vast and wide…it is important now more than ever to build content based on topical relevance, user intent and most importantly, content that ranks! Join us for this special Content Marketing Institute... [...]

Econsultancy is hosting a webinar on ‘SEO: Trends, Data and Best Practice’ on Wednesday, January 31, 2018. This webinar will highlight key trends and issues around SEO that SEO practitioners need to think about going into 2018. The Econsultancy team says, “Econsultancy’s Trends Webinar for January 2018 looks at some of the key trends around SEO emerging for 2018 and insights from key experts. This insight will come from Econsultancy’s own research and best practice guides, along with collated third-party data and statistics. The webinar will be hosted by Lynette Saunders,... [...]

We need more visibility in search engines for enhancing our business and boosting the sales. Boosting our SEO performance is one of the best ways to attract more visitors at lesser cost. Content Marketing Institute’s Mike Murray has shared three ways marketers can enhance their SEO marketing strategy in 2018. Murray says, “Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Unfortunately, too many businesses don’t make enough updates to exploit their potential.... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly’. The MOZ team says, “Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect... [...]

Copyblogger team has shared a free ebook titled ‘Smart SEO Steps’ from StudioPress. This ebook teaches ways to help build better search visibility. Brian Gardner says, “There is no silver bullet when it comes to search engine optimization — no single plugin that does everything you need, no automated bot that makes it perfect. To succeed in search engine optimization (or SEO for short), you will need to use a lot of lead bullets to hit the target and have your site properly listed on search results. The good news is that the following guidance will get you started, so visitors can... [...]

MOZ is hosting a webinar on ‘Learn how your business is discovered based on aggregators vs non-aggregator sites’ on Wednesday, January 24 at 10.00 am PST. The MOZ team says, “See why you should know the difference: Learn what is unique about aggregators versus non-aggregators Things to consider when updating your listings Performance and measurement across the local ecosystem”. ‘Learn how your business is discovered based on aggregators vs non-aggregator sites’ Webinar MOZ  [...]