Liz Willits says, “Imagine the perfect blog post. Your perfect blog post brings thousands of people to your site. Your audience reads it from top to bottom, gives their love in the comments and shares it on their social media profiles. An industry expert links to it in one of their blog posts. And ultimately, you see a huge spike in revenue as it brings your website and business into the spotlight. But wait, there’s more! Months after you initially published your perfect blog post, it continues to draw website visits, shares and increased revenue. Why does your perfect blog post have such... [...]

Mike Murray says, “SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases. The SEO page title still carries weight, but other ranking variables matter as well. If the quality and quantity of inbound links had to go head to head with SEO page titles in a strange Internet game, the links would crush the titles. No one has a crystal ball about the degree of their influence. But over time my experience with many websites makes it clear... [...]

Marcus Miller says, “It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores sell petrol. For many local businesses, there is competition on every side. Specialty stores have been run out of town by supermarkets and big box stores. Many other small local businesses are being crushed by big online players. It’s tough out there. Marketing has also changed. We exist in this new digital, mobile-driven environment. Prospects can now research purchases and service providers like never before. I can have... [...]

Nichole Elizabeth DeMeré says, “Can you recall Don Draper using statistics in a quote? Neither can I. Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights stories as key to capturing an audience’s attention. Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business, cites a study in which students were asked to present a one-minute persuasive pitch to their class members. Each pitch included an average of 2.5 statistics. Only one of those pitches... [...]

Ashley Sefferman says, “App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store? To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. Let’s dive in! 1. Understand your customer and your competition How well do you know your customers and your competition? A well-formed... [...]

Jennita says, “Over the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between”. What I Learned at #SearchFest 2016 Will Make Me a Better Marketer MOZ Blog  [...]

Jennita says, “Over the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between. At every conference I attend, no matter what my role is, I try to walk away with one tactic, one idea, one thing I can take back to my team... [...]

MOZ team says, “Back in February, we explored balancing keyword targeting with concept targeting. This time around we’re looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today’s Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research”. Using Related Topics and Semantically Connected Keywords in Your SEO MOZ Blog  [...]

Bridget Deutz says, “Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head. Wrong. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way. The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. I’ve turned to the experts many times... [...]

Christian Sculthorp says, “Starting an E-commerce business has become accessible now that companies like Shopify have made it as easy as uploading a few images. Everybody has the opportunity to sell their own products or start a drop shipping empire. Whether you’re new to E-commerce or run a multi-million dollar online shop there’s one universal truth: SEO is vital for the majority of E-commerce websites. With a few exceptions (like fashion), for an E-commerce business to be successful, they’ll need to drive organic traffic to the website. If you’re not familiar, read up on some SEO... [...]