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Thursday, January 9, 2025

Archive for the 'SEO Tips' Category

Reminder- Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant, March 14 [Webinar]

This is a reminder about the CMI webinar to be held on March 14, 2024.  Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In... [...]

Ahrefs Shares Seven Tips to Get SEO Buy-Ins

Search engine optimization (SEO) is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs). This helps websites receive more traffic. Ahrefs contributor Despina Gavoyannis has published an article featuring seven actionable tips to get more SEO buy-ins. She says, “At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. 1. Find decision-makers: Discover who calls the shots Start by identifying all the key influencers and decision-makers within the organization.... [...]

E-E-A-T Quick Wins [Video]

E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The MOZ team says, “Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.” MOZ  [...]

Holistic Website Health & Technical Tips for SEO Success, March 27 [Webinar]

Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Search Engine Journal is hosting a webinar ‘Holistic Website Health & Technical Tips for SEO Success’ on Wednesday, February 27, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we’ll discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics. You’ll... [...]

The ins & outs of starting SEO from scratch [Podcast]

Implementing SEO (Search Engine Optimization) for business is essential for improving online visibility, attracting organic traffic, and ultimately driving growth and revenue. The latest The SERP’s Up SEO podcast episode is titled ‘The ins & outs of starting SEO from scratch’. The SERP’s Up team says, “How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using... [...]

Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant, March 14 [Webinar]

Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In this bold presentation from DemandJump’s Chief Solution Officer,... [...]

Reminder- 10 Successful Ways To Improve Your SERP Rankings, March 6 [Webinar]

This is a reminder about the SEJ webinar to be held on March 6,2024. SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on Wednesday, March 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: How to monitor... [...]

The great balance between evergreen & trending content for SEO & beyond [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘. The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over... [...]

3 SEO Tips on Aligning with Developers [Podcast]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘3 SEO Tips on Aligning with Developers’ featuring Adam Gent. The Similarweb team says, “When it comes to collaborating with other departments, it’s great when it goes as smoothly as possible… but sometimes, it doesn’t. In today’s episode of In Search Podcast, Adam Gent discusses how smooth collaborations are the secret to success – particularly the collab between SEO and in-house developers. Adam has experience in this, as a (product manager turned…) Senior Technical SEO Strategist. In... [...]

Priorities, Challenges, and Opportunities for SEO in 2024

Search Engine Journal contributor Heather Campbell has published an article featuring top priorities, challenges, and opportunities for SEO in 2024. She says, “Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll hear: The top SEO priorities and challenges for 2024. The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific... [...]


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