SEO courses can help you improve your website’s optimization, attract organic traffic, and increase conversions. Search Engine Journal’s Loren Baker has published an article featuring the best free and paid SEO courses available online. He says, “Below, we’ve compiled a list of the best online SEO courses available so you can find exactly what you’re looking for and master your craft. Free SEO Courses SEO Certification Course (HubSpot) As a marketing and sales software development tool, HubSpot always thinks of marketers’ needs – and that includes its SEO Certification... [...]
Archive for the 'SEO Tips' Category
Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Bolster Your EEAT Score and Optimize For SGE’ featuring Kapwom Dingis. The Similarweb team says, “Everyone’s talking about search generative experience or SGE, but what can you do to prepare for its launch on Google? That’s what we’re discussing on today’s episode of In Search Podcast with Kapwom Dingis. Kapwom has worked in SEO for the past 10 years, and is currently the SEO manager at Symmetrical. In this episode, we discuss the links between your EEAT score and Google’s... [...]
In 2024, SEO may shift from just ranking websites on search engines to creating a broad online presence. This means that visibility and reputation across digital platforms will be important for SEO success. MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2024 featuring Crystal Carter. The MOZ team says, “It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.” MOZ [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization’s... [...]
MarketingProfs has made available its webinar ‘How Modern Content Marketing Powers Growth’ on-demand. The MarketingProfs team says, “Gone are the days of working high-volume keywords into content and BOOM—ranking on search. Where long-term success is beholden to tech giants. Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth. Amanda will share how to think beyond SEO to audience research—so you know who is searching, where they’re already hanging out, and what else is top of mind for them. Join us to... [...]
Google Search Central has published a new video ‘How Google Search crawls pages’. The GSC team says, “Discover the steps that go into how Google Search “crawls”” or finds and fetches web pages to display on Search, from URL discovery to fetching and rendering. Learn what Googlebot is, what it does, if Googlebot crawls every URL it finds, why sitemaps can be helpful for your website, and much more!” [...]
SEO potential is a measure of how much organic traffic a website can generate from search results. Semrush has published ‘How to Determine SEO Potential: A Comprehensive Guide’. Dana Nicole says, “Analyzing the SEO potential of a niche helps you eliminate the guesswork when it comes to content creation and website optimization. By analyzing your niche’s SEO potential, you can: Determine if SEO is a worthwhile strategy for your niche. So you know where to invest your marketing dollars. Estimate the potential ROI of your SEO efforts. So you know what level of investment is suitable. Identify... [...]
Google Search Central has published a new video ‘Rewriting the SEO Starter Guide’. The GSC team says, “The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. ” https://www.youtube.com/watch?v=EABqJXHQB3w [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘5 AI Tools That Are About To Power Up Your SEO Strategy’ featuring Charlie Witworth. The Similarweb team says, “Is AI going to replace our jobs? No, not anytime soon anyway. But can we use AI tools to work more efficiently? Yes, we can. That’s what we’re discussing in today’s episode of In Search Podcast with Ivana Flynn. Ivana has a professional passion in using SEO to break into new and tricky markets – she’s an author, a public speaker, and an SEO Director, and she certainly knows... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How will Google’s most powerful AI, Gemini, impact SEO?’. The SERP’s Up team says, “Google Gemini is here but what does it mean for SEO? How does Gemini factor into Search and what does it even mean for the evolution of AI in general? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Land’s Editor-in-Chief, Danny Goodwin, to evaluate what Gemini is and might become from an SEO point of view. Plus, The Neuron’s Pete Huang takes a look at what Gemini means for the overall evolution... [...]