SEO is a long-term process. With proper planning, you can create an SEO strategy that can bring you desired results. Searchmetrics contributor Jan Grundmann has published an article answering this important question ‘How Long Does SEO Take?’. He says, “How long does SEO take to show results? What does Google say? And what factors impact how effective SEO measures are? This article provides some of the answers to these questions. What factors determine how long SEO takes to work? Whether a page can make Google’s Top10 or not depends on a number of factors. The first distinction... [...]

Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage. They are quite important when it comes SEO. Search Engine Journal contributor Amelia Willson  has share seven best practices to craft useful heaer tags. She says, “Header tags are important for SEO because they help Google understand your content, but also because they make your page more user-friendly – by making your content more readable and accessible. Now, let’s get to the best practices. 1. Use Header Tags To Provide Structure Your header tags provide structure and... [...]

The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long-term benefits of digital marketing. Search Engine Watch has published a new guide called ‘Top 5 SEO Mistakes’ to help you build a strong SEO strategy for your business. The SEW team says, “This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools.” Top... [...]

There are several elements that affect SEO performance. In his latest blog post, Dan Rich answered this important question ‘Does Traffic Affect SEO?‘. He says, “Yes, more traffic is generally a good thing for SEO providing it comes from a legitimate source. Some examples of good traffic sources outside of Google include: Direct traffic following a mention on TV Direct traffic following a mention on the radio Direct traffic following a mention in a Newspaper Traffic from Facebook Traffic from Instagram Traffic from Twitter Traffic from Tik Tok Traffic from Linkedin Traffic from... [...]

Implementation of SEO changes plays a pivotal role in your website’s growth. To plan the implementation, you need to observe the strategies adopted by successful websites. Semrush contributor John Morabito has published a guide to implementing SEO changes. He says, “In this guide, we’ll cover everything you need to know about how to successfully get your SEO recommendations implemented. We’ll also cover one new exciting way you can implement SEO without the need for CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for... [...]

To continuously improve your SEO performance, you need to keep looking for great advice from experienced SEOs. BrightEdge contributor Andrew Riker has published an article highlighting 11 SEO myths that can damage your rankings in 2022. He says, “Taking a handful of straightforward steps will protect your team from falling victim to common SEO myths. Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well – Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and... [...]

Search Engine Journal has published a new podcast episode ‘How to Pick the Most SEO Friendly CMS For Your Website’. Loren Baker says, “You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website’s on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You’ll get insights into a good CMS that will cover... [...]

Search Engine Journal has published a new case study ‘Are Brand Keywords Valuable for Every Audience?’ Jonathan Kagan says, “If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column may throw you for a little bit of a loop. We’re talking about using ads to target brand searches – but only from those who don’t know the brand. Hear me out. I also thought the concept was illogical and went against industry best practices. But there is a way to make it work and make it purposeful. Interestingly, two... [...]

SEO is seen as one of the most important elements when it comes to promoting your business and reaching a wider audience. The SEO MBA contributor Tom Critchlow has published an in-depth article answering the question ‘Is SEO Worth It?’. He says, “There’s a problem of accountability in the SEO industry. I’m going to use a viral tweet to illustrate the problem – I’m not dunking on the author (tweets are always context free, especially viral ones) but I think it’s symptomatic of a very specific problem within the industry. The central problem is understanding what... [...]

SEO plays the most important role in your content marketing efforts. It helps you reach the people who are willing to consume the content you have created. Content Marketing Institute contributor Jim Yu has shared seven insights to help you improve your content marketing SEO in 2022. He says, “Given 71% of marketers says organic search play a role in their business intelligence, it’s important to learn as much as you can about how search connects to your business, target audience, and more. Here are seven areas to explore. 1. Market insights In HubSpot’s Not Another State of Marketing... [...]