SEO is seen as one of the most important elements when it comes to promoting your business and reaching a wider audience. The SEO MBA contributor Tom Critchlow has published an in-depth article answering the question ‘Is SEO Worth It?’. He says, “There’s a problem of accountability in the SEO industry. I’m going to use a viral tweet to illustrate the problem – I’m not dunking on the author (tweets are always context free, especially viral ones) but I think it’s symptomatic of a very specific problem within the industry. The central problem is understanding what... [...]

SEO plays the most important role in your content marketing efforts. It helps you reach the people who are willing to consume the content you have created. Content Marketing Institute contributor Jim Yu has shared seven insights to help you improve your content marketing SEO in 2022. He says, “Given 71% of marketers says organic search play a role in their business intelligence, it’s important to learn as much as you can about how search connects to your business, target audience, and more. Here are seven areas to explore. 1. Market insights In HubSpot’s Not Another State of Marketing... [...]

Google Autocomplete feature can be used wisely to improve your SEO performance. It can be a part of your keyword and topic research processes. Search Engine Journal has published ‘Google Autocomplete: A Complete SEO Guide’ to help you use the Google Autocomplete for SEO. Sam Hollingsworth says, “Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete is. Best Ways to Use Google Autocomplete 1. Keyword Research It’s a long, tedious, and laborious... [...]

MOZ contributor Felicia Crawford has published ‘The Professional’s Guide to SEO: Link Building Sneak Preview’. She says, “Dive in for a glimpse at our newest guide, and as always, give us a shout on Twitter if you have any thoughts or recommendations — we love hearing from you! Link Building & Link Earning Tactics Measuring link building In this section, we explore approaches to measuring links and understanding which ones may make the biggest difference to traffic and rankings, along with business outcomes such as revenue. Once your link building strategy is set and... [...]

Limor Barenholtz, SEO Director at Similarweb has published the ‘Complete Guide to Creating a High Impact SEO Strategy’. This guide covers the following: * What is an SEO strategy? * Why is it important to set a clear SEO strategy? * 8 Steps to build an effective SEO strategy 1. Keyword research 2. Benchmark your current SEO performance vs. competitors 3. Site SEO audit 4. Build a solid SEO plan 5. Link building plan 6. Craft new compelling content 7. On-site SEO. Complete Guide to Creating a High Impact SEO Strategy Similarweb  [...]

Search Engine Journal has published a new e-book ‘SEO Strategy: A Full Year Blueprint’ featuring a 12-month plan broken down monthly to help strategize campaigns for you or your clients. The SEJ team says, “With this ebook, you will receive month-by-month guidance on how to improve website rankings and get ahead of your competitors. Month 1 — Onboarding Month 2 — Reporting, audits, and implementation Month 3 — Pillar content keyword research and content calendar Up to Month 12. Included is an editable 12-Month SEO Plan Template outlining the timing and tasks you need... [...]

HubSpot has published a new video tutorial ‘SEO Tips For Beginners | Rank #1 on Google in 2022’ to share some useful tactics to improve your Google search rankings. The HubSpot team says, “In this video we’re discussing SEO tips for beginners that will help you rank #1 on Google! SEO does not have to be intimidating or difficult if you are a beginner and want to learn how to optimize content yourself. We’re sharing tips and tools that you can start using today to set your business up for success.” HubSpot  [...]

An effective SEO strategy and a well-designed website that offers a great experience to your visitors – can lead your business to success. Go Fish Digital contributor Rachel Wock has shared five tips to level up your SEO and user experience together. She says, “Incorporating these UX tips from Go Fish Digital will help your site stand out in the search results while giving your visitors the best experience possible. If your site uses Shopify, consider also checking out our Ultimate Shopify SEO Checklist to ensure you’re tracking all the metrics available. 1. Make Your Navigation IntuitiveImagine... [...]

A title tag is an HTML code that contains a page title. The title is not visible on the page itself. You can only see it on the browser tab. Blogging Wizard contributor Ann Smarty has published a detailed article on making your page titles SEO-friendly. She says, “For usability, titles play a very distinct role: They help users distinguish a tab with the page they need in their browsers. Titles are also used in browser bookmarks, unless a user chooses to rename the saved page. Page titles are also used to generate social media snippets giving users basic page info before they decide if... [...]

By combining your content and SEO strategy, you can achieve your desired marketing goals. Content Marketing Institute contributor Eric Walter has shared three useful ways to make your content marketing and SEO strategies work together. He says, “Remember – it’s not about choosing content marketing over SEO. Instead of viewing the tactics as separate, the key is to take a holistic approach where SEO and content can work together in parallel, thus driving more engagement and conversions. Use the right data to create stronger content Yes, SEO does have a vital role to play in content success.... [...]