MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina. The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.” MOZ [...]
Archive for the 'SEO Tips' Category
By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. Search Engine Journal is hosting a webinar ‘SERP Trends & Top Keyword Data By Industry’ on Wednesday, May 4 2022, at 2.00 pm ET. The SEJ team says, “Join this webinar to learn more about a variety of SEO metrics across regions, more specifically in the US and UK, which can help you make more data-driven decisions. You’ll learn: SERP features by industry. The fastest-growing industries in organic search traffic along with engagement metrics. Keyword... [...]
Canonical tags can be used to specify which among multiple duplicate pages is the primary, preferred version of a page. Onely.com’s Gosia Poddębniak has published the ‘Ultimate Guide to Canonical Tag for SEO’. She says, “This guide explains the characteristics and best practices for using canonical tags to address duplicate content issues on your website. What are canonical tags? A canonical tag is a snippet of code that indicates the main (canonical) version of a page when more than one version of that page exists. Using the canonical tag, you can tell search engines which... [...]
Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings. MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content. He says, “There are many reasons why long-form content can work well for a business, and brands rarely take advantage of all of them. We can often get so caught up with writing the actual content, that we forget about the related work we need to do, and lose sight of the benefits. Let’s look at some of the reasons... [...]
Quality links play a pivotal role in improving your SEO performance. Internal links are one of the best ways to boost keyword rankings for any site. Mike Ginley has published a new article highlighting internal linking best practices for SEO. He says, “SEO comes down to two parts, visibility and content (a ton packed into those however). Crawlers need links for the quality content you create to be visible. There are some amazing posts out there that breakdown the value of backlinks, Kevin Indig’s Internal Linking for SEO: best practices, strategies, axioms (MUST READ) and Andy Crestodina’s 3... [...]
Customer reviews stand out as an asset to your website. Quality customer reviews go beyond influencing new prospects and help you in the SEO process as well. Search Engine Land contributor Corey Patterson has shared five useful tips on using customer reviews for better SEO performance. She says, “Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. Here are five ways Sammis says marketers can help boost their rankings by leveraging customer reviews. Emphasize off-site SEO “Off-site SEO describes any... [...]
SEO is the key to your business growth. SEO competitive analysis gives insight into why competitors are outranking you and what to do about it. Search Engine Journal contributor Aleh Barysevich has published a guide ‘SEO Competitive Analysis’ for improving SEO performance. He says, “This guide includes best practices that will help you identify your competitors, how they rank, and what you can do about it. And make sure to combine these tips with your favorite competitor research tools! 1. Identify Your SEO Competitors You probably already know who the big players in your industry... [...]
On-page SEO is the process of optimizing the content and HTML elements of your site to earn more organic visibility in search engines. seoClarity has published ‘The 5-Minute Guide to On-Page SEO’ to help you understand and benefit from on-page SEO. Aidan McClain says, “A number of different factors make up on-page SEO: title tags, meta descriptions, content, internal links, and URLs are a few examples of on-page SEO elements that you can optimize. #1. How to Identify Keywords Discovering the keywords that people use for search starts with keyword research. The goal here is to... [...]
SEO automation is the process of handing over certain tasks to AI so you can prioritize your time when it counts. seoClarity contributor Mark Traphagen has published an article highlighting 10 ways to make SEO more efficient with automation. He says, “There are really three ways to look at automation: Data collection and aggregation Insights and analysis Execution at scale Data Collection The first type of SEO automation is data collection and aggregation. There’s no need to manually collect things like ranking data when the technology can do this for you. This is the most basic form... [...]
Website design plays an important role in the formation of an SEO strategy. Depending on the number of pages, the SEO performance also varies. Search Engine Journal contributor Adam Heitzman has published an article addressing the performance of single-page websites for SEO. He says, “As you can see, single-page websites look great and are fun to build, but are they good for SEO? It seems like there are two schools of thought on this subject. So, I’ll explain the pros and cons of having a single-page website. Pros First up, let’s take a look at some of the pros, or benefits, of using... [...]