There are several website elements that affect your website’s performance. Your website design and various tags can help you improve your SEO rankings. Search Engine Journal contributor Roger Montti has published an article on how your website theme affects SEO performance. He says, “Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen. Mueller said: “It’s easy to consider website themes as just a splash of color on top of a finished structure. But... [...]
Archive for the 'SEO Tips' Category
MOZ has published a new Whiteboard Friday video titled ‘Cannibalization’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!” MOZ [...]
MOZ’s Peter J. Meyers has published a case study entitled ‘Tackling 8,000 Title Tag Rewrites’. He says, “I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to fix bad rewrites. As an author, I take titles pretty personally. Imagine if you wrote this masterpiece: … and then you ended up with a Google result... [...]
SERP analysis is the process of breaking down the top-ranking pages in the SERP (search engine results page) to understand the search intent for the keyword you want to rank for. Rank Ranger contributor Darrell Mordecai has published an in-depth article on performing SERP analysis. He says, “Think of a search engine as an intelligent library. In other words, it does more than just house content. It also brings relevant content to its users and answers their questions. Now, I’m sure you understand that already but it’s important to appreciate this point. For search engines to match content... [...]
Your website’s SEO success depends on factors such as high-quality content, effective keywords, useful backlinks, security, crawlability, and loading speed. Digital Marketing Depot has published a new guide ‘Accelerate Your SEO Success – SEO Data is the Key’ to help you achieve SEO success. The DMD team says, “Since the pandemic began last year, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers. Regardless of whether this is sustained, or if it eventually normalizes, companies... [...]
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. There are different types of SEO you should know. Seer Interactive contributor Jennifer Hester has published an article highlighting On-Page, Off-Page & Local SEO. She says, “At a high level, there are five different types of SEO to learn about in order to optimize your website thoroughly: On-Page SEO Off-Page SEO Local SEO International SEO Technical SEO Memorize these five types now; there’s going to be a quiz! No, not really, but to learn more about each... [...]
SEO continues to create greater opportunities for every business out there. With a strong SEO strategy, you can give an unprecedented edge to your business. Search Engine Journal has published a new report ‘The State of SEO 2021’ highlighting what’s actually happening in the world of SEO. The SEJ team says, “This annual report (we are planning to update it every year) has unique data, graphs, and insights from thousands of SEO professionals condensed into 49 pages for your reading – and strategizing – pleasure. State of the SEO industry: A look at current salaries, job... [...]
Digital Marketing Depot has published a new white paper ‘How to Maximize Your SEO Return On Investment’ to help you improve your SEO ROI. The DMD team says, “Do you want to ensure you’re getting the most bang for your SEO dollars? It all starts with the right plan. In this white paper from 1SEO.com: Understand the steps to achieving your SEO goals Are you properly targeting your audience? If so, are you keeping them engaged? Find out how to intrigue them and entice them to act. Learn how tracking the right metrics can yield sales.” How to Maximize Your SEO Return On... [...]
An effective search engine optimization strategy enables you to improve your site traffic and make more sales. To achieve desired SEO results, you need to track and improve upon certain metrics. Business 2 Community contributor George Konidis has shared a list of nine important SEO metrics you should track. He says, “When evaluating your SEO strategy’s success, there are near-endless metrics you can monitor. To help you focus on the right metrics — regardless of what your business is about — here are the top nine SEO metrics and how to track them. 1. Organic traffic Let’s start... [...]
With the changing Google algorithm, you need to adjust your SEO strategies. By doing this, you can continue to receive traffic to your websites and get an opportunity to boost your conversion rate. Search Engine Journal is hosting a webinar ‘3 Ways SEO Has Changed This Year & What It Means for You’ on Wednesday, September 8, 2021, at 2.00 pm ET. The SEJ team says, “Register now for this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape. In this presentation, you will: Understand... [...]