Google continues to update its search algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2.00 pm ET. The SEJ team says, “Discover what practices can help your landing pages rank better on Google SERPs in this upcoming webinar. You’ll learn: The best content to use, not just sales content. How to convert... [...]
Archive for the 'SEO Tips' Category
SEO key performance indicators (KPIs) are useful in identifying problems with your website and resolving them for better SEO performance. Conductor contributor Allie Bhutani has shared nine SEO KPIs to track for better website performance. She says, “You might consider using the following list of some of the most important SEO metrics for how to monitor SEO performance. As you use metrics for how to evaluate SEO performance, you can evolve your strategy for better results. 1. Organic Sessions An organic session is a website visit that comes from a search on a search engine. It’s not a click... [...]
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Ahrefs contributor Tim Soulo has published an in-depth article explaining long-tail keywords. He says, “Long-tail keywords got their name from their position on the “search demand” curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this: At the “head” of the curve, we have a tiny number... [...]
On-page SEO is the practice of optimizing web page content for search engines and users. Search Engine Journal has published a new guide called ‘Complete Guide to On-Page SEO’ to help you better understand on-page SEO. The SEJ team says, “Our Complete Guide to On-Page SEO breaks down 11 elements to help you plan and conduct your on-page strategy easily. Your Complete Guide to On-Page SEO will help answer questions like: What is on-page SEO? And, why is it important? How do I perform a content audit? What is E-A-T and how does it impact my on-page SEO? How do I optimize my title... [...]
According to MOZ, on-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. iloveseo.com contributor Brian Harnish has published ‘Ultimate Guide to On-Page SEO Techniques’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of the human personality which is experienced as the ‘self’ or ‘I’ and is in contact with the external world through perception.” In the context of ego bait, though, ego can be defined by its more common meaning: “Your idea or opinion of... [...]
SEO is a process that requires constant research. By considering some important metrics such as keywords, traffic generation, conversion etc., you can get desired results from your SEO efforts. Ahrefs contributor Michal Pecánek has published an article highlighting 10 SEO metrics that actually matter. He says, “If you ask SEOs what data they look at the most, it’s likely organic traffic. Duh, that’s a no-brainer. However, it’s not an indicator of SEO success without more context in most cases. In fact, you should never rely on a single number without knowing what’s behind it.... [...]
Your SEO strategy needs constant observation and changes. By adopting the latest and most appropriate tactics, you can make the most from it. WTF is SEO contributor Shelby has shared five useful strategies to strengthen your SEO strategy. . She says, “Today, we’ll go through five steps you can take immediately to see improvement in your search strategy. These are some of the first things I tell anyone to look at when it comes to auditing a site, particularly a news site. Make sure your site is indexed. This seems silly – “Of course my site is indexed!” You’re yelling at me right... [...]
MOZ has published a new video ‘The ROI of SEO’ featuring Kavi Kardos. The MOZ team says, “Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.” MOZ [...]
SEO is one of the most important processes that you need to master to grow your business. With changing search engine algorithms, you need to adjust your SEO strategies. Search Engine Journal contributor Kristopher Jones has shared 10 of the worst SEO mistakes even the experts make. He says, “Here are 10 of the worst SEO mistakes even the old masters can still make. 1. Presenting a Poor Internal Link Structure As your website balloons in size with all of your awesome content, you’re bound to encounter some pretty basic internal linking errors. This includes everything from producing mass... [...]
There are several elements that play an important role in achieving SEO success. Search volume is one such key metric in keyword research. Search Engine Journal has published ‘A Complete Guide to Keyword Search Volume for SEO’ to help you improve your SEO strategy. Mark Traphagen says, “Keyword search volume is the number of searches for a given keyword on a certain search engine over a specified period of time. How is Keyword Search Volume Used? In organic search optimization, the primary use of keyword search volume is in keyword research for discovering the following useful... [...]