HubSpot has published a new video ‘What Is SEO | How To Rank In 2022’ explaining the SEO basics and highlighting some useful tips to achieve high search engine rankings. The HubSpot team says, “SEO is how you get your website to rank high on Google search results, which drives traffic and increases sales. This video offers a full overview of how to achieve SEO excellence, along with free tools to help the process and the latest tips to rank high in 2022.” HubSpot [...]
Archive for the 'SEO Tips' Category
A title tag is an HTML element that specifies the title of a web page. A page’s title tag is displayed as part of the search snippet in a search engine results page (SERP). Rank Ranger’s Liraz Postan has published a complete guide titled ‘SEO Title Tags’. He says, “First things first, if you didn’t know by now, you should learn what title tags are and what’s their primary function. Title tags are coded HTML tags that involve selecting a specific title for a website. The location of the title tag is always on the title bar of the selected browser and the Search... [...]
The term bounce rate refers to the percentage of visitors from an external source that land on a page and leave without navigating to another. Practical Ecommerce contributor Ann Smarty has published an article explaining what bounce rates mean for SEO. She says, “Bounce rate is a helpful metric only compared to other pages on your site — to identify (and understand) pages with an unusually high or low bounce rate. A high bounce rate could indicate a slow load, poor design, confusing content, or other flaws. (It could, again, also mean the page responded to visitors’ needs without having... [...]
Semrush has published a new six-chapter guide ‘SEO for Beginners: A Guide to SEO & Why It Matters’ to help you better understand and improve your SEO performance. The guide covers the following chapters: Chapter 1: SEO & How It Works Chapter 2: Technical SEO Chapter 3: Keyword Research Chapter 4: On-Page SEO Chapter 5: Link Building Chapter 6: Measuring SEO Success. SEO for Beginners: A Guide to SEO & Why It Matters Semrush [...]
SEO expert Dan Rich has answered this important question ‘Are 301 Redirects Bad For SEO?’ in his latest blog post. He says, “Having a site full of 301 redirects shouldn’t cause any ranking issues, here are a few reasons why: 1. Redirects Don’t Cause You To Lose PageRank In the past (post-2016) if you redirected a page not all of the link authority (PageRank) would transfer over to the new URL. This means that the page would potentially not rank as well as it did prior to the redirect. As of July 2016, this is no longer the case, if you redirect a URL the full link authority... [...]
When it comes to achieving higher Google rankings, there are several elements you need to consider. Title tags are one of such elements. Search Engine Journal contributor Matt G. Southern has published an article answering the question ‘Are Title Tags A Google Ranking Factor?’ He says, “In this piece, we aim to answer those questions by investigating various claims and looking at on-the-record statements from Google. The Claim: Title Tags Are A Ranking Factor A page title is the text that appears in the <title> tag within the <head> element of an HTML document. When... [...]
Search Engine Journal is hosting a live podcast ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons on Friday, February 25, 2022, at 3 pm ET. Loren Baker says, “Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long-plays is easier said than done – or is it? Grant Simmons, Director of SEO at ClickFluent Consulting, will discuss how to position yourself as a thought leader for your department, clients, and shareholders,... [...]
MOZ has published new Whiteboard Friday video ‘Core Web Vitals: What Next?’ featuring Tom Capper. The MOZ team says, “The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals.” MOZ [...]
Search Engine Journal has published a new e-book ‘SEO Trends 2022, According to 44 Experts’ to help you discover the SEO trends for the coming year and make the most from your marketing efforts. Some of the trends covered in this ebook: User Intent Content Quality Localization Of SERPs & SERP Changes Images & Visual Content Automation. SEO Trends 2022, According to 44 Experts [Ebook] Search Engine Journal [...]
When it comes to promoting your products and services online, there always remains a doubt about which media to choose. In his latest video, Neil Patel has explained the pros and cons of paid ads and SEO for better lead generation. He says, “You can generate tons of leads through many different channels, but they aren’t all equal. The real question is, are paid ads or SEO better for lead generation?” Neil Patel’s Blog [...]