Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for. Semrush is hosting a webinar ‘Purpose-Driven Content and SEO: A Modern Strategy to Drive Organic Traffic and Conversions’ on Thursday, November 4, 2021. The Semrush team says, “Interested in generating specific ideas for building a purpose-driven content campaign for your brand? Tell us about your brand mission in the registration form below and get a chance to participate in the purpose-driven content teardown by Dale during the... [...]
Archive for the 'SEO Tips' Category
SEO continues to change with advances in search algorithm design. You need to keep your SEO strategies updated for better results. Vertical Leap contributor Gemma Scarth has shared four biggest challenges in SEO right now. She says, “Aside from the high volume of major algorithm updates, we’ve also had big technology announcements from Google and a preview of what the next chapter in search will look like. In this article, we explore how the latest changes in search create new challenges for SEOs and make some older ones even trickier to deal with. 1. UX becoming a top ranking factor With... [...]
SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Search Engine Land is hosting a webinar ‘How to Achieve Consistent SEO Gains’ on Thursday, November 4, 2021. The SEL team says, “Join iQuanti’s Wayne Cichanski VP, search and site experience, as he reveals common SEO mistakes and what it takes to achieve consistent organic growth. Key takeaways: Why SEO programs under-achieve and how to address... [...]
Search Engine Journal contributor Manick Bhan has published ‘A Technical Guide to Google’s PageSpeed Insights Reports’. He says, “PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Screenshot from PageSpeed Insights, October 2021 The tool also identifies opportunities for optimization and makes specific recommendations for improvement. Screenshot from PageSpeed Insights, October 2021 PageSpeed Insights is one of many page speed audit tools available... [...]
There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says, “The Claim: Click-Through Rate (CTR) as a Ranking Factor This one has been a hotly contested topic almost as long as we’ve practiced SEO. In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued... [...]
While creating new content, one of the most important things you need to be considerate about is SEO. You should be creating Google-friendly content so that it reaches your target audience. Content Marketing Institute contributor Mike Murray has shared four useful ideas to help you create Google-friendly page titles for better SEO performance. He says, “If you want to give your page titles a better chance of showing up on SERPs the way you intended it to, try these suggestions. 1. Avoid half-empty HTML titles Google says one of its triggers for rewriting page titles is half empty HTML titles.... [...]
Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]
Word count affects your readership as well as SEO performance. The length of your content determines the chances of getting higher rankings in Google Search. Vertical Leap’s Kerry Dye has answered this important question – ‘What is the best word count for SEO?’ in her latest blog post. She says, “In this article, we explain how word count really affects your search ranking and how you should approach content length in your SEO strategy. Is word count a ranking factor? No. Word count is not a ranking factor in Google’s search algorithm and it wouldn’t make any sense... [...]
Search Engine Journal has published the State of SEO Report 2021. It highlights the state of SEO industry, the value of SEO, and more. The SEJ team says, “This annual report (we are planning to update it every year) has unique data, graphs, and insights from thousands of SEO professionals condensed into 49 pages for your reading – and strategizing – pleasure. State of the SEO industry: A look at current salaries, job titles, and experience levels. The value of SEO: How budgets are allocated and its value is measured. Threats and challenges: Get insight into the last 12 months of pandemic,... [...]
Click depth is the number of clicks it takes to go from a homepage to another page on a website. And, Canonicalization refers to a process for converting data that has more than one possible representation into a “standard”, “normal”, or canonical form. Search Engine Journal has published two articles titled Click Depth: Is It a Google Ranking Factor? and Canonicalization: Is It a Google Ranking Factor? to help marketers understand the importance of these two factors in SEO. SEJ’s Miranda Miller says, “Click depth is the number of clicks it takes to go from... [...]