MOZ has published a latest episode of Whiteboard Friday video ‘3 Creative Ways to Give Your Content Efforts a Boost’ featuring Rand Fishkin. The MOZ team says, “We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts”. 3 Creative Ways to Give Your Content Efforts a Boost MOZ  [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Setting SMART SEO Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues his SEO Planning Week discussion with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to create SEO SMART goals. Together they discuss how to set specific, measurable, achievable, relevant and time-bound goals. The complexity of SEO goals require detailed steps to ensure they’re executed successfully – SMART goal methods are great tools to execute... [...]

SEMrush contributor Connor Lahey has published a comprehensive guide on ‘How to Define Your Target Audience for SEO’. He says, “It’s easy to think about SEO as being a keyword-driven marketing channel, but the reality is that if you really want to drive growth, you need to know who your target audience is and how to put your business in front of them on the SERPs. If you fail to properly understand exactly who you’re targeting your SEO efforts, you’ll struggle to put together a solid strategy that drives traffic that converts. And without conversions, your business isn’t... [...]

Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET. The SEJ team says, “Looking to build the right set of SEO resources for your company? Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack. In this presentation, you will learn: How to identify what you really need from your SEO team. The 5-7 core skillsets needed to execute... [...]

Keywords play an important role in search engine optimization. Many times, we misspell the words in the content which may affect the SEO process negatively. Search Engine Journal contributor Ryan Jones has highlighted the impact of misspelled keywords on SEO performance. He says, “There used to be a time where we could gain some traffic by capitalizing on common misspellings. I’m sure you can still see some old SEO articles about this showing up in Google, and I’m sure you can even find some SEO pros recommending it – but that’s no longer the case. These days, Google and Microsoft... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Correlation Between Authoritative Links and Ranking’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the next step in planning after goal alignment – Defining your yearly initiatives. Initiatives are the body of work you’re creating for the quarter and year overall, and the goals you aim to accomplish with them. To ensure the success of your initiatives it’s best... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Aligning to Corporate Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he kicks off SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the first planning step – Company goal alignment. Together they discuss the best processes to follow that will ensure companies enter 2021 on the right foot. Aligning with company goals involves taking a step out of the day-to-day processes of SEO to determine how to drive traffic... [...]

SEMrush has published ‘Beginner’s Guide to Meta Tags for SEO’. This guide is intended to help marketers improve their SEO performance by discovering and integrating meta tags for SEO performance improvement. Connor Lahey says, “If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to start is learning more about meta tags. In this guide, we’ll walk you through the basics and best practices of using meta tags to optimize your webpages. You’ll also learn how simple techniques can help search engines recognize your webpages and... [...]

XML sitemaps enable webmasters to tell search engines like Google and Bing about the pages of their websites. By creating sitemaps, you can continue to improve you traffic from search engines. Bruce Clay has published a comprehensive article on XML sitemaps how to create your own. He says, “For SEO purposes, you must build an XML sitemap and keep it up to date to help ensure that search engines index and crawl all the important pages on your site. While some view an XML sitemap as a “nice to have,” it’s actually an SEO best practice for every site to have at least one — even though Google... [...]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning. Performing regular website crawls is critical in your holiday optimization efforts.... [...]